Social Media Today | Swipe Insight

Meta Warns Page Managers Against Adding Links in Facebook Posts

2 days ago

Meta advises Facebook Page managers to place links in the first comment instead of in the post body. This recommendation was noted by users in their Professional Dashboard insights. While some still include links in posts, deleting the URL text can help maintain engagement. Meta's data shows that 97.3% of views go to posts without external links, indicating a decline in link post exposure. Trying this strategy may be beneficial but requires extra effort.

LinkedIn Enhances Top Voice Badge with Regular Review Process

4 months ago

LinkedIn has updated its Top Voice badge program, allowing members to keep the badge for six months, subject to reviews. To qualify, members must create consistent content, engage with the community, and share insights while following LinkedIn’s policies. The previous gold badges for Collaborative Articles were removed due to misuse. The blue badges are awarded by LinkedIn's editorial team, making the process more selective to recognize genuine expertise.

LinkedIn Introduces Revolving Slideshow for Profile Banners

6 months ago

LinkedIn has introduced a new feature for Premium users that allows them to create an auto-revolving slideshow of images for their profile banner. Users can choose up to five photos to showcase their personality, skills, or projects. While it may not significantly impact profile visits, it offers a way to enhance visual appeal. This feature is rolling out globally to Premium Business subscribers and may benefit those looking to improve their profiles.

Marketing Workflow Templates

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Instagram Adds Collage Feature to Stories

6 months ago

Instagram

Instagram has introduced a new Collage feature for Stories, allowing users to select multiple images from their camera roll to create a collage. This feature is more flexible than the existing Layout option. Instagram has been experimenting with collages, inspired by Pinterest's Shuffles app. This move aligns with Meta's strategy of replicating popular features from other apps to retain users.

X Tests Communities Link in Bottom Nav Bar

1 years ago

X (Twitter)

X is testing a Communities shortcut in the bottom navigation bar, expanding it to six icons from the previous four. This change contrasts with Twitter's earlier reluctance to clutter the bottom bar. The move aims to boost engagement with Communities, which have seen a 600% increase in time spent and now host over 350,000 communities. X has also introduced updates like improved recommendations and trending highlights for Communities.

YouTube Introduces Quality Settings for Shorts, Celebrates Minecraft's 15th Anniversary

1 years ago

YouTube

YouTube has introduced a new video playback quality option for Shorts, allowing users to optimize their viewing experience. Users can select 'Data Saver' or 'Higher Picture Quality', or leave it on auto detection. The platform is also testing new ways to use Super Chat for viewer interaction during live streams. Additionally, YouTube has added a new Minecraft effect for Shorts in celebration of the game's 15th anniversary.

Instagram Reels' Send Rate More Important than Watch Time, Says Adam Mosseri

1 years ago

Content Marketing Instagram +1 more

Instagram's Chief, Adam Mosseri, indicates that post share rates are now vital for reach on the platform, marking a shift from likes, comments, and watch time. He argues that shares per reach correlate more with overall reach, as Instagram aims to help users find content to share with friends. This change reflects a broader social media trend of prioritizing entertainment and shareability over engagement.

TikTok Experimenting with Hour-Long Video Uploads

1 years ago

TikTok

TikTok is testing hour-long video uploads, a leap from its initial 15-second limit. The platform has gradually extended its video length, reaching 10 minutes in 2022, and recently tried 15 and 30-minute uploads. TikTok believes creators want longer videos for comprehensive narratives. However, user interest in hour-long videos is uncertain. This move could position TikTok as a stronger YouTube competitor.

X's New Ad Discounts Indicate Persistent Growth Struggles

1 years ago

X (Twitter)

Despite Elon Musk's efforts, Twitter, now X, is struggling. It ranks low in app downloads and user growth is stagnant. To boost revenue, X is offering $500 in ad credit for $250 in ad spend, indicating a need to increase ad intake. X's ad business is down 50% on pre-Musk levels. The company carries significant debt from Musk's acquisition and its subscription model is unpopular.