Browse by source sorted by latest
5 months ago
X is testing a Communities shortcut in the bottom navigation bar, expanding it to six icons from the previous four. This change contrasts with Twitter's earlier reluctance to clutter the bottom bar. The move aims to boost engagement with Communities, which have seen a 600% increase in time spent and now host over 350,000 communities. X has also introduced updates like improved recommendations and trending highlights for Communities.
Get a comprehensive GA4 audit report with a customized action plan in minutes. +40 pages, 100 features analyzed, and 3 different themes.
6 months ago
YouTube has introduced a new video playback quality option for Shorts, allowing users to optimize their viewing experience. Users can select 'Data Saver' or 'Higher Picture Quality', or leave it on auto detection. The platform is also testing new ways to use Super Chat for viewer interaction during live streams. Additionally, YouTube has added a new Minecraft effect for Shorts in celebration of the game's 15th anniversary.
6 months ago
Instagram's Chief, Adam Mosseri, indicates that post share rates are now vital for reach on the platform, marking a shift from likes, comments, and watch time. He argues that shares per reach correlate more with overall reach, as Instagram aims to help users find content to share with friends. This change reflects a broader social media trend of prioritizing entertainment and shareability over engagement.
6 months ago
TikTok is testing hour-long video uploads, a leap from its initial 15-second limit. The platform has gradually extended its video length, reaching 10 minutes in 2022, and recently tried 15 and 30-minute uploads. TikTok believes creators want longer videos for comprehensive narratives. However, user interest in hour-long videos is uncertain. This move could position TikTok as a stronger YouTube competitor.
6 months ago
Despite Elon Musk's efforts, Twitter, now X, is struggling. It ranks low in app downloads and user growth is stagnant. To boost revenue, X is offering $500 in ad credit for $250 in ad spend, indicating a need to increase ad intake. X's ad business is down 50% on pre-Musk levels. The company carries significant debt from Musk's acquisition and its subscription model is unpopular.
6 months ago
Snapchat's 'Three E's' approach for ad campaigns focuses on Execution, Experimentation, and Evaluation. This process involves continuous testing, learning, and assessment to improve performance. The right experiment method and KPIs are vital, with Snapchat warning against prioritizing accessible correlation metrics over causal experimentation KPIs.
6 months ago
Reddit is updating its 'Ask Me Anything' (AMA) sessions with new features. These include AMA scheduling for planning sessions in advance, a 'Remind Me' button for notifications about AMAs, and the ability for hosts to add up to five guest collaborators. Hosts can also share links to other social channels in end notes, and comments can be sorted by 'Answered' and 'Unanswered'.
6 months ago
Meta's new 'Travel Mode' for Quest 2 and 3 VR headsets enables VR use in transit, without requiring dedicated space. Optimized for planes, it detects in-flight Wi-Fi and future support for other transport modes is planned. Meta is also partnering with Lufthansa to provide Quest 3 services to business class passengers. This development enhances the value and versatility of VR, despite potential security concerns.
6 months ago
X, formerly Twitter, reports over 500k users contributing to its fact-checking feature, Community Notes. Despite its growth, studies show it's not fully effective at dispelling misinformation due to its slow process and need for cross-political agreement. The European Commission has queried X's reduced moderation workforce, but X remains committed to Community Notes.
