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6 days ago
LinkedIn is updating ad campaign metrics next month by renaming elements in Campaign Manager. The term 'Campaign Group' will now be 'Campaign,' and 'Campaigns' will be 'Ad sets.' These changes aim to improve clarity and simplify workflows for new advertisers. While minor and not affecting functionality, they may confuse long-time users. It could be helpful to share this information with LinkedIn marketers.
26 days ago
LinkedIn is introducing new analytics features: “Saves” and “Sends.” Saves track how many users bookmark a post, providing insights into what content is valued by the audience. Sends indicate how often a post is shared via private messages, reflecting rising engagement through direct messaging. These metrics will enhance content performance tracking and inform future strategies for creators and brands on the platform, which has 1.2 billion members.
1 months ago
Instagram has introduced a feature allowing Reels creators to link multiple clips, enabling series creation. Users can connect related Reels with the “Link a reel” option, adding prompts for viewers to watch subsequent parts. This enhances storytelling and content organization, similar to TikTok's features. Instagram believes this will boost engagement and viewership, provided the clips are relevant. The feature is now available to all users.
3 months ago
YouTube is raising the age limit for livestreaming to 16 years, effective July 22. Users under 16 will not be able to livestream, and streams with 13-15 year olds without adult supervision may have live chat disabled. This change aims to protect younger users from risks. It may affect gaming streamers, and YouTube is also part of discussions in Australia about social media age restrictions, which could influence this decision.
Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.
Meta advises Facebook Page managers to place links in the first comment instead of in the post body. This recommendation was noted by users in their Professional Dashboard insights. While some still include links in posts, deleting the URL text can help maintain engagement. Meta's data shows that 97.3% of views go to posts without external links, indicating a decline in link post exposure. Trying this strategy may be beneficial but requires extra effort.
8 months ago
LinkedIn has updated its Top Voice badge program, allowing members to keep the badge for six months, subject to reviews. To qualify, members must create consistent content, engage with the community, and share insights while following LinkedIn’s policies. The previous gold badges for Collaborative Articles were removed due to misuse. The blue badges are awarded by LinkedIn's editorial team, making the process more selective to recognize genuine expertise.
10 months ago
LinkedIn has introduced a new feature for Premium users that allows them to create an auto-revolving slideshow of images for their profile banner. Users can choose up to five photos to showcase their personality, skills, or projects. While it may not significantly impact profile visits, it offers a way to enhance visual appeal. This feature is rolling out globally to Premium Business subscribers and may benefit those looking to improve their profiles.
10 months ago
Instagram has introduced a new Collage feature for Stories, allowing users to select multiple images from their camera roll to create a collage. This feature is more flexible than the existing Layout option. Instagram has been experimenting with collages, inspired by Pinterest's Shuffles app. This move aligns with Meta's strategy of replicating popular features from other apps to retain users.
1 years ago
X is testing a Communities shortcut in the bottom navigation bar, expanding it to six icons from the previous four. This change contrasts with Twitter's earlier reluctance to clutter the bottom bar. The move aims to boost engagement with Communities, which have seen a 600% increase in time spent and now host over 350,000 communities. X has also introduced updates like improved recommendations and trending highlights for Communities.
