Social Media Today | Swipe Insight

X Revamps API Pricing for More Flexible Developer Access

4 days ago

X has updated its API pricing to provide more flexible access for developers, moving to a usage-based model instead of a flat fee. This includes fewer rate limits and a new dashboard for cost estimates. Selected developers can apply for a beta program with a $500 voucher. However, the new pricing may not significantly lower costs, as the basic package appears more expensive than before. Overall, X aims to attract back developers who left due to prior price hikes.

LinkedIn Updates Ad Campaign Metrics for Improved Performance

24 days ago

Linkedin Ads

LinkedIn is updating ad campaign metrics next month by renaming elements in Campaign Manager. The term 'Campaign Group' will now be 'Campaign,' and 'Campaigns' will be 'Ad sets.' These changes aim to improve clarity and simplify workflows for new advertisers. While minor and not affecting functionality, they may confuse long-time users. It could be helpful to share this information with LinkedIn marketers.

LinkedIn Introduces Post Send and Save Data for Enhanced Content Planning

1 months ago

LinkedIn is introducing new analytics features: “Saves” and “Sends.” Saves track how many users bookmark a post, providing insights into what content is valued by the audience. Sends indicate how often a post is shared via private messages, reflecting rising engagement through direct messaging. These metrics will enhance content performance tracking and inform future strategies for creators and brands on the platform, which has 1.2 billion members.

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Instagram Introduces Reels Linking for Extended Multi-Part Stories

2 months ago

Instagram

Instagram has introduced a feature allowing Reels creators to link multiple clips, enabling series creation. Users can connect related Reels with the “Link a reel” option, adding prompts for viewers to watch subsequent parts. This enhances storytelling and content organization, similar to TikTok's features. Instagram believes this will boost engagement and viewership, provided the clips are relevant. The feature is now available to all users.

YouTube Raises Livestream Age Limit to 16 Years

4 months ago

YouTube

YouTube is raising the age limit for livestreaming to 16 years, effective July 22. Users under 16 will not be able to livestream, and streams with 13-15 year olds without adult supervision may have live chat disabled. This change aims to protect younger users from risks. It may affect gaming streamers, and YouTube is also part of discussions in Australia about social media age restrictions, which could influence this decision.

Meta Warns Page Managers Against Adding Links in Facebook Posts

4 months ago

Facebook Meta

Meta advises Facebook Page managers to place links in the first comment instead of in the post body. This recommendation was noted by users in their Professional Dashboard insights. While some still include links in posts, deleting the URL text can help maintain engagement. Meta's data shows that 97.3% of views go to posts without external links, indicating a decline in link post exposure. Trying this strategy may be beneficial but requires extra effort.

LinkedIn Enhances Top Voice Badge with Regular Review Process

9 months ago

LinkedIn has updated its Top Voice badge program, allowing members to keep the badge for six months, subject to reviews. To qualify, members must create consistent content, engage with the community, and share insights while following LinkedIn’s policies. The previous gold badges for Collaborative Articles were removed due to misuse. The blue badges are awarded by LinkedIn's editorial team, making the process more selective to recognize genuine expertise.

LinkedIn Introduces Revolving Slideshow for Profile Banners

10 months ago

LinkedIn has introduced a new feature for Premium users that allows them to create an auto-revolving slideshow of images for their profile banner. Users can choose up to five photos to showcase their personality, skills, or projects. While it may not significantly impact profile visits, it offers a way to enhance visual appeal. This feature is rolling out globally to Premium Business subscribers and may benefit those looking to improve their profiles.

Instagram Adds Collage Feature to Stories

11 months ago

Instagram

Instagram has introduced a new Collage feature for Stories, allowing users to select multiple images from their camera roll to create a collage. This feature is more flexible than the existing Layout option. Instagram has been experimenting with collages, inspired by Pinterest's Shuffles app. This move aligns with Meta's strategy of replicating popular features from other apps to retain users.