Social Media Today | Swipe Insight

LinkedIn Introduces Revolving Slideshow for Profile Banners

18 days ago

LinkedIn has introduced a new feature for Premium users that allows them to create an auto-revolving slideshow of images for their profile banner. Users can choose up to five photos to showcase their personality, skills, or projects. While it may not significantly impact profile visits, it offers a way to enhance visual appeal. This feature is rolling out globally to Premium Business subscribers and may benefit those looking to improve their profiles.

Instagram Adds Collage Feature to Stories

26 days ago

Instagram

Instagram has introduced a new Collage feature for Stories, allowing users to select multiple images from their camera roll to create a collage. This feature is more flexible than the existing Layout option. Instagram has been experimenting with collages, inspired by Pinterest's Shuffles app. This move aligns with Meta's strategy of replicating popular features from other apps to retain users.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

X Tests Communities Link in Bottom Nav Bar

6 months ago

X (Twitter)

X is testing a Communities shortcut in the bottom navigation bar, expanding it to six icons from the previous four. This change contrasts with Twitter's earlier reluctance to clutter the bottom bar. The move aims to boost engagement with Communities, which have seen a 600% increase in time spent and now host over 350,000 communities. X has also introduced updates like improved recommendations and trending highlights for Communities.

YouTube Introduces Quality Settings for Shorts, Celebrates Minecraft's 15th Anniversary

7 months ago

YouTube

YouTube has introduced a new video playback quality option for Shorts, allowing users to optimize their viewing experience. Users can select 'Data Saver' or 'Higher Picture Quality', or leave it on auto detection. The platform is also testing new ways to use Super Chat for viewer interaction during live streams. Additionally, YouTube has added a new Minecraft effect for Shorts in celebration of the game's 15th anniversary.

Instagram Reels' Send Rate More Important than Watch Time, Says Adam Mosseri

7 months ago

Content Marketing Instagram +1 more

Instagram's Chief, Adam Mosseri, indicates that post share rates are now vital for reach on the platform, marking a shift from likes, comments, and watch time. He argues that shares per reach correlate more with overall reach, as Instagram aims to help users find content to share with friends. This change reflects a broader social media trend of prioritizing entertainment and shareability over engagement.

TikTok Experimenting with Hour-Long Video Uploads

7 months ago

TikTok

TikTok is testing hour-long video uploads, a leap from its initial 15-second limit. The platform has gradually extended its video length, reaching 10 minutes in 2022, and recently tried 15 and 30-minute uploads. TikTok believes creators want longer videos for comprehensive narratives. However, user interest in hour-long videos is uncertain. This move could position TikTok as a stronger YouTube competitor.

X's New Ad Discounts Indicate Persistent Growth Struggles

7 months ago

X (Twitter)

Despite Elon Musk's efforts, Twitter, now X, is struggling. It ranks low in app downloads and user growth is stagnant. To boost revenue, X is offering $500 in ad credit for $250 in ad spend, indicating a need to increase ad intake. X's ad business is down 50% on pre-Musk levels. The company carries significant debt from Musk's acquisition and its subscription model is unpopular.

Snapchat's 'Three E's' Strategy for Enhanced Ad Campaign Performance

7 months ago

Snapchat

Snapchat's 'Three E's' approach for ad campaigns focuses on Execution, Experimentation, and Evaluation. This process involves continuous testing, learning, and assessment to improve performance. The right experiment method and KPIs are vital, with Snapchat warning against prioritizing accessible correlation metrics over causal experimentation KPIs.

Reddit Enhances 'Ask Me Anything' Sessions with New Features

7 months ago

Reddit is updating its 'Ask Me Anything' (AMA) sessions with new features. These include AMA scheduling for planning sessions in advance, a 'Remind Me' button for notifications about AMAs, and the ability for hosts to add up to five guest collaborators. Hosts can also share links to other social channels in end notes, and comments can be sorted by 'Answered' and 'Unanswered'.