Instagram is testing a new collage feature for Stories, allowing users to create collages from their camera roll. This feature, shared by social media expert Matt Navarra, offers more flexibility compared to the existing Layout option, which has predefined formats. Instagram has been experimenting with collages for a while, including within group chats, likely influenced by the success of Pinterest’s “Shuffles” app that allows artistic collages from Pinterest images.
Meta’s strategy of copying successful features from other apps has proven effective, as seen with Instagram Stories and Reels, which have helped retain users and limit the growth of competitors like Snapchat and TikTok. While collages haven't become a major trend, they hold niche interest, and Pinterest has adapted them to include shoppable product pins, a potential future consideration for Instagram.
The new collage feature is likely being rolled out in time for users to create year-end collages. Instagram has been contacted for more information on the rollout, and updates will be provided when available.
