LinkedIn Updates Ad Campaign Metrics for Improved Performance

October 01, 2025 at 4:31:57 AM

LinkedIn Updates Ad Campaign Metrics for Improved Performance

LinkedIn is renaming elements within its Campaign Manager to align with industry standards, which may cause confusion for users. Starting next month, "Campaign Group" will be changed to "Campaign," and "Campaigns" will be referred to as "Ad sets." This update aims to improve clarity and simplify workflows, making it easier for new advertisers to navigate the platform. While the changes are minor and do not affect functionality, they are significant for users accustomed to the previous terminology. It is advisable for LinkedIn marketers to be aware of these updates.

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