Small business marketers seek turnkey solutions to simplify LinkedIn advertising, enabling better results with less effort. LinkedIn introduces new tools to help small businesses maximize their ad spend by improving campaign setup, creative production, and optimization without needing large teams. These tools focus on reaching the right audience, creating compelling ads, and optimizing campaigns for durable marketing ROI.
Start Faster with Auto-Targeting
Auto-Targeting allows businesses to quickly build high-value audiences by providing LinkedIn with key signals such as URLs, conversion lists, or target industries and job functions. LinkedIn then uses professional signal intelligence to optimize audience targeting, saving time and improving engagement and conversion rates. This feature is available in Classic campaigns via Campaign Manager.
Produce More Creative with Draft with AI
Draft with AI helps small businesses overcome creative production challenges by generating ad headlines, intro text, and image suggestions using existing media, Shutterstock visuals, and LinkedIn’s generative AI. This tool enables rapid creation of multiple ads, increasing ad volume by 2.5 times and improving click-through rates (CTR) by up to 20% when five or more ads are included in a campaign.
Polished Visuals with Canva & Adobe Express Integrations
LinkedIn integrates Canva and Adobe Express to provide optimized ad templates for images, videos, and carousels. These integrations streamline creative production, allowing users to design, export, and launch brand-safe, high-quality ads quickly without needing extensive design experience. This reduces creative roadblocks and accelerates campaign readiness.
Optimize Campaigns with Enhanced Recommendations
LinkedIn Recommendations offers data-driven, actionable suggestions to improve ad performance and ROI. Users can A/B test recommended changes against current setups with smaller test groups, ensuring effectiveness before applying changes broadly with a single click. Regularly checking the Recommendations tab post-launch helps maintain optimal campaign performance.
The 1-Hour Small Business Launch Plan
A practical workflow for launching and optimizing LinkedIn campaigns in under an hour includes:
- 10 minutes: Define business goals and select matching campaign objectives.
- 10 minutes: Set up Auto-Targeting with URLs and exclusions.
- 20 minutes: Create 3-5 ad variants using Draft with AI and visuals from Canva or Adobe Express.
- 5 minutes: Launch the campaign with clear KPIs and budget.
- 10 minutes (post-launch): Review LinkedIn Recommendations and A/B test one optimization; apply if successful.
What Success Looks Like
Success involves leveraging new targeting, creative, and recommendation features to reach the right audience with strong creative assets and ongoing optimization. Aim for multiple ad variants to enable effective testing and set early KPIs such as CTR, cost per click (CPC), or cost per lead (CPL) to track campaign health. Monitor performance improvements from accepted recommendations and A/B tests to sustain growth and ROI.
