LinkedIn Ads Unveils Enhanced Company Engagement Reporting Feature

October 21, 2024 at 5:31:55 AM

TL;DR LinkedIn has updated its advertising platform with a new tab for expanded company engagement reports, offering more granular insights and flexibility. Key features include universal campaign access, flexible filtering, extended time ranges, increased company visibility, and custom list creation. This enhances targeting, performance analysis, and account-based marketing. Located under the PLAN section, it improves LinkedIn's advertising toolkit.

LinkedIn Ads Unveils Enhanced Company Engagement Reporting Feature

LinkedIn has quietly rolled out a significant update to its advertising platform, introducing a new tab that provides expanded company engagement reports. This update offers advertisers more granular insights and flexibility in analyzing their campaign performance across different companies.

Key Features of the Update:

  1. Universal Campaign Access: Engagement data is now available for any campaign, not just those based on company list uploads.

  2. Flexible Filtering: Advertisers can use multiple filters, including company size, to refine their data view.

  3. Expanded Time Ranges: The previous 90-day limit has been extended, offering 7, 30, 60, and 90-day views.

  4. Increased Company Visibility: The new feature allows visibility into more companies than the previous demographic report.

  5. Custom List Creation: Advertisers can save new lists based on created filters.

  6. Easy Access: The new feature is located under the "PLAN" section of the platform.

Implications for Advertisers:

  • Enhanced Targeting: With more detailed company engagement data, advertisers can refine their targeting strategies.
  • Improved Performance Analysis: The ability to view data across various time ranges allows for more comprehensive performance evaluation.
  • Better Account-Based Marketing: Expanded company visibility supports more effective ABM strategies.
  • Time-Saving: The option to save custom lists based on filters can streamline future campaign planning.

Looking Ahead:

While this update significantly expands reporting capabilities, some users have noted a desire for manual data setup options. As LinkedIn continues to refine its advertising platform, such features may be considered for future updates.

This new company engagement reporting feature represents a substantial improvement in LinkedIn's advertising toolkit, offering advertisers more detailed insights to inform their B2B marketing strategies.

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