Linkedin has introduced new post analytics metrics to provide deeper insights into how professionals engage with content beyond likes and views. Building on the earlier rollout of average video watch time, these new metrics help users connect their content to meaningful outcomes by showing when a post drives profile viewers, new followers (available to all members), and clicks to Premium custom buttons (for subscribers), such as links to websites or newsletters. These indicators reveal how content generates interest, grows presence, and motivates audience action.
New Analytics Features
- Accessible by clicking "View analytics" on recent posts.
- Metrics are organized under two new sections:
- Profile activity
- Link engagement
Usage Tips
Consistently monitoring profile viewers and follower growth helps identify which content resonates best with your network. Over time, this insight supports content strategy refinement to better achieve professional goals on LinkedIn.
The update includes a visual comparison of the analytics before and after the rollout, inviting user feedback on these new features and suggestions for future improvements.
