Browse OpenAI updates sorted by latest
Trending ️🔥OpenAI released GPT-5.4, their most capable model for professional work, improving reasoning, coding, and tool use. It handles spreadsheets, presentations, and documents better, supports up to 1M tokens, reduces errors, and speeds workflows. GPT-5.4 features tool search for efficiency and improved safety. Available in ChatGPT, API, and Codex, with GPT-5.4 Pro for complex tasks.
OpenAI released GPT-5.3 Instant, enhancing conversation flow with more accurate answers, fewer refusals, and better web info integration. It improves writing, reduces hallucinations, and offers clearer, more relevant responses on topics like archery, sports, and dating in San Francisco. GPT-5.3 features a natural tone and is available now, with GPT-5.2 retiring in June 2026.
Criteo joins OpenAI's ChatGPT ad pilot as the first adtech partner, enabling brands to run performance-driven ads within ChatGPT using commerce data and retailer relationships. This allows actionable, measurable ads during high-intent moments, leveraging retail data for targeted AI placements and closed-loop measurement. Retail media may extend beyond platforms into AI-driven conversational commerce, increasing the value of first-party data.
Trending ️🔥OpenAI is testing ads in ChatGPT for logged-in adult users on Free and Go tiers in the U.S., excluding Pro and other paid tiers. Ads do not affect ChatGPT's answers and user conversations stay private. Ads help fund free access and infrastructure. Users can control ad settings or upgrade to avoid ads. Ads match chat topics but exclude minors and sensitive subjects. Feedback will guide ad improvements while keeping privacy and answer independence.
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1 months ago
OpenAI plans to charge about $60 per 1,000 views for ads on ChatGPT, which is three times higher than Meta's rates. Advertisers will initially receive only basic data like total views and clicks, without detailed user actions. OpenAI assures it will not sell user data or compromise conversation privacy. Ads will appear soon on free and lower-tier plans, excluding users under 18 and sensitive topics.
Trending ️🔥OpenAI released GPT Image 1.5, a new image generation model for ChatGPT that offers faster, more precise edits while preserving details like lighting and composition. It supports complex multi-step edits and improved text rendering, making it suitable for tasks like infographics. The model is 4x faster and 20% cheaper via API. Limitations include some drawing styles and scientific image generation. Available now in ChatGPT and API.
Trending ️🔥OpenAI released GPT-5.2, its most advanced model for professional work, improving tasks like spreadsheets, presentations, coding, image perception, and handling complex projects. It offers three versions: Instant for routine queries, Thinking for complex tasks, and Pro for maximum accuracy. GPT-5.2 outperforms professionals in many fields and competes with Google's Gemini 3 and Anthropic's Claude Opus-4.5.
3 months ago
Altman declared a "code red" at OpenAI to improve ChatGPT, focusing on personalization, faster responses, and broader question answering, delaying plans for ads, shopping tools, and ChatGPT Pulse. ChatGPT Head Nick Turley said the chatbot is the top AI assistant and accounts for about 10% of search activity. OpenAI is testing ads but has no current plans to integrate them. Google’s Gemini 3 AI model outperforms rivals and received praise for creativity.
OpenAI's new shopping research feature in ChatGPT helps users find products by asking questions, researching online, and providing personalized buyer’s guides. Available on all plans, it works well for detailed categories like electronics and home goods. Users can guide the research and get comparisons, deals, and gift ideas. Powered by GPT-5 mini, it cites reliable sources but may have some errors. Future updates will improve personalization and direct purchasing.
