Aleyda Solis is an international SEO consultant and founder of Orainti, working with brands and startups to achieve their organic search goals. She is an experienced speaker in English and Spanish, author of 'SEO, Las Claves Esenciales,' and creator of LearningSEO.io. Aleyda offers free SEO tips in the Crawling Mondays video series and shares the latest SEO news in the SEOFOMO newsletter. Awarded European Search Personality in 2018, she also co-founded Remoters.net.
ChatGPT relies on Google SERP snippets for answers when Bing lacks indexed pages. A test showed ChatGPT provided answers only after Google indexed the page, even if Bing hadn't. ChatGPT confirmed it fetched snippets from publicly indexed pages via web search. The snippets matched Google's SERP results, highlighting Google's advanced indexing and Gemini's ability to fetch pages directly for accurate answers.
OpenAI updated their Search documentation on May 15, 2025, adding Shopify alongside Bing as a third-party search provider for ChatGPT. This confirms Shopify as a shopping partner, which had not been officially announced before. OpenAI's shopping search now returns results from multiple platforms, including Shopify, enhancing the shopping experience with diverse merchant listings.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.
Google fixed a bug causing AI Mode search traffic to be misreported as direct traffic instead of organic traffic in Google Analytics. The issue started when Google added rel="noopener noreferrer" to AI Mode search result links, skewing traffic source data. SEO experts confirmed the fix and recommend monitoring analytics and annotating changes to track accurate traffic attribution going forward.
A widespread reporting issue affected Google Search Console's performance report, showing near-zero data across multiple properties. The bug impacted real-time search performance monitoring, traffic analysis, and SEO impact assessment. Historical data remained unaffected. Google has resolved the issue, and performance metrics have returned to normal. Users should verify data accuracy.
Google Search’s internal engineering documentation has leaked and analyzed by Michael King. The docs reveal 14K ranking features, a “siteAuthority” metric, and a Navboost module focused on click signals. Google tracks the longest click during sessions and uses a hostAge attribute to manage fresh spam. A module also measures page quality scores using Chrome views. Essential reading for SEOs.
The visibility of TikTok in organic search has increased significantly since the March Core Update. This is mainly due to the launch of its new 'Channel' directory pages last year. It is worth noting that the query 'restaurants near me' with a channel listing page has seen the most significant increase in the last three months.