Swipe Insight Swipe Insight Logo

Local SEO News

Browse Local SEO updates sorted by latest

Yelp unveils AI-powered Review Insights and enhanced features for business discovery

Yelp unveils AI-powered Review Insights and enhanced features for business discovery

7 days ago

Local SEO

Yelp's end-of-year release introduces AI-powered Review Insights to analyze reviewer sentiment, enhancing business discovery with personalized content and updated business pages. Yelp Assistant improves connections with service pros through project editing and quote requests via Apple Maps. Advertisers benefit from AI-driven ad optimization and a redesigned inbox for lead management. Celebrating 20 years, Yelp reveals over 20 new features to enhance user experience.

Yelp
Yelp

Official Source

Official Source

Yelp is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

Featured

Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Google Maps Now Shows Waze Incident Reports

Google Maps Now Shows Waze Incident Reports

15 days ago

Local SEO

Google Maps is rolling out a feature that shows Waze incident reports for users to confirm while navigating. This update, announced in late July and rolled out mid-September, includes a new reporting UI for Android, iOS, Android Auto, CarPlay, and Android Automotive. Reports from both Maps and Waze communities will be visible, starting with police alerts and expanding to more data types. This integration aims to enhance both apps.

Google Maps Updates New Features for Holiday Shopping, Planning, Driving, and Travel

Google Maps Updates New Features for Holiday Shopping, Planning, Driving, and Travel

1 months ago

Local SEO

Google Maps has introduced new features to help users during the holiday season. Users can search for last-minute gifts, get inspiration for activities, and check reviews with Gemini. Immersive View helps preview routes, while weather updates and EV charge planning ensure smooth travel. Trailer-friendly routes are available for certain vehicles. Users can report transit delays and find travel deals on Google Flights.

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google to Discontinue Local Services Ads App in January 2025

Google to Discontinue Local Services Ads App in January 2025

1 months ago

Google Ads Local SEO

Google will discontinue its Local Services Ads (LSA) mobile app on January 6, 2025, shifting management to a browser-based platform. Campaigns will remain operational and can be managed via web browser, desktop, mobile browser, or the ads.google.com/localservices portal. There is no reported impact on campaign performance, and all functionality will transition to the web platform seamlessly.

Google Maps Adds Gemini-Curated Inspiration, Enhanced Navigation, Immersive View Update

Google Maps Adds Gemini-Curated Inspiration, Enhanced Navigation, Immersive View Update

1 months ago

Local SEO

Google Maps introduces new features including Gemini-curated inspiration, enhanced navigation, and Immersive View updates. Gemini helps users get ideas and answers about places, while enhanced navigation shows lanes, crosswalks, and road signs clearly. Users can report weather disruptions and get detailed arrival guidance. Immersive View expands to 150 cities, offering detailed views of routes and places.

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Adds Quick Edit and Delete Options for Business Profile Reviews

Google Adds Quick Edit and Delete Options for Business Profile Reviews

2 months ago

Local SEO Google Business Profile

Google has introduced a new feature to streamline the management of user reviews on Google Business Profile listings. Edit and delete buttons now appear next to reviews left by users. The edit button allows quick modification, and the delete button enables swift removal of the review. This provides a faster method for users to update or remove their own reviews, encouraging more frequent updates and more accurate business feedback.

Google Business Profile Introduces Drag-and-Drop Menu Management

Google Business Profile Introduces Drag-and-Drop Menu Management

2 months ago

Local SEO Google Business Profile

Google has introduced a drag-and-drop feature for Google Business Profile (GBP) users, enhancing menu management. This update allows businesses to reorganize menu items easily, improving organization and user experience. Benefits include time-saving, flexibility, and reduced errors. The feature may also indirectly benefit local SEO. Initial feedback is positive, and the update reflects Google's commitment to improving GBP.

Google Alerts on Broken Appointment Links for Business Profiles

Google Alerts on Broken Appointment Links for Business Profiles

3 months ago

Local SEO Google Business Profile

Google is notifying businesses via email when their Google Business Profile appointment links are broken to maintain accurate online presence and improve customer experience. The emails, titled "Fix your business Google link," include an "update link" button for easy corrections. This feature focuses solely on appointment links and emphasizes the importance of accurate links for customer confidence. Businesses should promptly update any broken links.

Yelp Files Antitrust Lawsuit Against Google Following DOJ Victory

Yelp Files Antitrust Lawsuit Against Google Following DOJ Victory

3 months ago

Compliance Monitoring Local SEO

Yelp has filed an antitrust lawsuit against Google, alleging the search giant maintains a monopoly in local search services by favoring its own inferior vertical over competitors. Yelp claims this harms competition and reduces service quality. The lawsuit follows a DOJ win against Google for exclusionary practices. Yelp seeks damages and an end to Google's conduct. Google denies the claims, citing past dismissals.

FAQs