Yelp's end-of-year product release introduces AI-powered features aimed at enhancing user experience and business interactions. Key updates include Review Insights, which utilize large language models (LLMs) to analyze reviewer sentiment on various aspects of a business, providing aggregated sentiment scores for easier navigation of reviews. This feature is currently available for restaurants and nightlife businesses on iOS, with plans for expansion to service categories.
The business discovery process is improved with a more personalized home feed, trending searches, and redesigned business pages that showcase reviewers’ Recognitions and tipping policies. Additionally, Yelp Assistant has been upgraded to facilitate better connections with service professionals, allowing for project editing and broadcasting, as well as quote requests via Apple Maps.
For advertisers, Yelp introduces AI-powered smart selection that optimizes ad performance and provides competitive analytics, helping business owners manage leads more effectively. Overall, Yelp celebrates 20 years of service with over 80 new features, emphasizing its mission to connect users with local businesses and service professionals.
