Google is testing a new “AI Mode” for Search that lets users ask open-ended questions and receive AI-generated responses. Powered by Gemini 2.0, this feature aims to improve searches for queries needing advice or comparisons. Employees are currently testing this mode, which has a chatbot-like interface that organizes information into easy-to-digest formats. AI Mode may launch in 2025, aligning with significant Search innovations expected this year.
Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.
Google Maps is rolling out a feature that shows Waze incident reports for users to confirm while navigating. This update, announced in late July and rolled out mid-September, includes a new reporting UI for Android, iOS, Android Auto, CarPlay, and Android Automotive. Reports from both Maps and Waze communities will be visible, starting with police alerts and expanding to more data types. This integration aims to enhance both apps.
YouTube is introducing a new ad format on TVs that displays ads when a video is paused. Initially announced in May 2024, this feature is now appearing for some users. The paused video shrinks to a smaller block with the ad on the right side, featuring a "dismiss" button and an information button. Currently, Dunkin’ Donuts is the only advertiser observed. YouTube is also developing longer unskippable ads and advertiser-branded QR codes.
Google has ended its Notes feature, a lab experiment for Search and Discover launched in November 2023. Notes allowed users to leave and read notes on search results and Discover content. It aimed to blend forum discussions, community annotations, and comments sections. Despite mixed opinions, Google is excited to test new ways to connect people to authentic voices and will integrate learnings from Notes into future products.
The Google Search app for iPhone and iPad now offers customizable homescreen icons, including a dark background version and variations of the 'G' logo. To change the icon, go to Settings via your profile image. This feature is available in version 324.0. The app also offers customizable backgrounds for its widgets and includes features like Read Aloud and Google Password Manager with autofill support.
