SE Roundtable | Swipe Insight

Google Discontinues My Business Q&A API Effective November 3

16 hours ago

Earlier this year, signs indicated that Google's local Questions and Answers feature was fading in various regions, including India. Google has announced via email that it will discontinue the My Business Q&A API on November 3, 2025. The email, shared by Dale Jepto in the Local Search Forum, states that while the API will be discontinued, users can still access existing data until that date. Google is also updating the Q&A functionality and user experience.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Google Ends Self-Service Hotel Rate Management for Hotels

2 months ago

Google Hotel Ads

Google will end self-service hotel rate management, requiring hotels to partner with a central reservation system or Internet booking engine to manage rates on Google Search. This change takes effect on July 30, 2025. Hotels must work with a partner to ensure their rates remain visible to customers. A list of integrated partners is available, and Google offers free booking links to show real-time rates and availability.

Google Search Console API Faces Delays Affecting Data Access for Users

6 months ago

Google Search Console

The Google Search Console API has been delayed for several days, causing data to lag behind the web interface. Users of Looker Studio, Big Query, and similar tools report issues accessing updated data. Complaints on social media highlight discrepancies in data export dates, with some users noting a five-day difference. While some updates are starting to come through, the data remains behind schedule, impacting those relying on the API for accurate information.

Google Updates Manual Actions for News and Discover Policy Violations

8 months ago

SEO

Google updated the manual action policy violations list for News and Discover. They removed the adult-theme and artificial freshening sections and added new deceptive practices sections, along with updates to the hateful content section. The new sections cover coordinated deceptive practices, good neighbor policy, impersonation, and misrepresentation of affiliation and location. These changes were noted by Gagan Ghotra between October 10 and November 27.

Why Google is Hiding Results Count in Search

9 months ago

Google Search Console

Danny Sullivan, Google's Search Liaison, explained that Google has made it harder to find the results count in searches because it can be a distraction and researchers should use Google Trends for more accurate data. He mentioned that result counts are broad estimates and not necessarily indicative of interest or popularity. Google has been testing removing the results count completely, but it remains available under the "Tools" menu.

Google Search Console Adds Dotted Lines for Partial Data in Performance Report

10 months ago

Google Search Console

Google Search Console may be introducing a new feature where the most recent, unfinalized data appears as dotted lines in the performance report charts. Previously, Google included a disclaimer for this partial data, but the dotted line design seems to be a new addition. Users have reported seeing these changes and shared their observations on social media, indicating ongoing UI updates by Google.

Google Business Profiles Performance Report Call Data Missing

1 years ago

Local SEO Google Business Profile

Google Business Profiles performance report has removed the "call" tab, which provided data on searchers who called from Google Search and Maps. This change might be linked to the discontinuation of Google Business Profile call history reports, set to end on July 31, 2024. Users have noticed and complained about the missing feature on social media. Google has yet to provide further details on this issue.

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Google Says Core Update Expected in Coming Weeks

1 years ago

SEO Google Search Console

Danny Sullivan, Google Search Liaison, announced that the next core update is expected to roll out in the coming weeks, though the exact timing is uncertain. These updates are not scheduled for specific dates but are launched after thorough testing and approval. Sullivan emphasized that the process involves making changes, testing, evaluating, and then setting a launch date. The update could happen anytime, so stay prepared.

Google Tests Country Labels in Search Snippets

1 years ago

SEO

Google is testing a feature that attaches country labels to search result snippets, indicating the country the site operates in. An example shows a "South African" label with the flag and country name next to the site name. This was first noticed by Marguerite Smal and shared by Top Click Media on X. The specific page in the example does not mention South Africa but is a South African shopping site. Users are asked if they've seen this feature before.