SE Roundtable | Swipe Insight

Google Ads Introduces Investment Strategy Tab for Enhanced Recommendations

1 days ago

Google Ads introduced an Investment Strategy tab on the Recommendations page, offering suggestions on how increased investment can affect key metrics like clicks and conversions. This feature aids in budget allocation across campaigns for better performance. It is designed for short-term budget increases, unlike the Performance Planner, which is for long-term planning. Users can set investment goals and customize their campaign selections.

Google Search Console Reports Not Updating Since October 19 Affecting All Profiles

5 days ago

SEO Google Search Console

The Google Search Console performance reports have not updated since October 19/20 for all profiles and websites. While the 24-hour view shows data, the 7-day filter fails to display anything from October 19 onward. Many users have reported similar issues on social media, expressing frustration. Despite these problems, it is believed that the data is not lost and will be fixed soon, as such issues are not uncommon for Search Console reporting.

Google Search Console Reports Missing Data for October 14 2025

8 days ago

SEO Google Search Console

The crawl stats report in Google Search Console is missing data for October 14, 2025, resulting in a noticeable gap in the chart. This issue appears to affect all profiles within Google Search Console, indicating it is a broader Google problem rather than site-specific. This data loss is not unprecedented, as similar occurrences were noted in May 2022, February 2022, and November 2021.

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Google Search Console API Speed Remains Unchanged Despite User Concerns

13 days ago

SEO Google Search Console

Google's John Mueller stated that the speed and frequency of the Google Search Console API has not changed, despite user concerns about recent data slowdowns. Complaints about delays with BigQuery and the Search Console API have been common, but Mueller confirmed on Bluesky that sometimes data is just slow. He clarified that there have been no changes to the API's sync frequency with live data, and slowdowns can occur without any code or feature updates.

Google Introduces Help Page for Discover Feed Source Overview

15 days ago

SEO

A couple of weeks ago, Google added a new help page titled Discover feed source overview. This page discusses the cards in the Google Discover feed and instances when Google misidentifies the source name. The page explains that these cards are generated from public sources, which may lead to inaccuracies. It also provides instructions for reporting errors in an overview through a feedback option and legal help link. This update was noted by Damien on X.

Google Discontinues My Business Q&A API Effective November 3

1 months ago

Local SEO SEO +1 more

Earlier this year, signs indicated that Google's local Questions and Answers feature was fading in various regions, including India. Google has announced via email that it will discontinue the My Business Q&A API on November 3, 2025. The email, shared by Dale Jepto in the Local Search Forum, states that while the API will be discontinued, users can still access existing data until that date. Google is also updating the Q&A functionality and user experience.

Google Ends Self-Service Hotel Rate Management for Hotels

4 months ago

Google Hotel Ads

Google will end self-service hotel rate management, requiring hotels to partner with a central reservation system or Internet booking engine to manage rates on Google Search. This change takes effect on July 30, 2025. Hotels must work with a partner to ensure their rates remain visible to customers. A list of integrated partners is available, and Google offers free booking links to show real-time rates and availability.

Google Search Console API Faces Delays Affecting Data Access for Users

8 months ago

Google Search Console

The Google Search Console API has been delayed for several days, causing data to lag behind the web interface. Users of Looker Studio, Big Query, and similar tools report issues accessing updated data. Complaints on social media highlight discrepancies in data export dates, with some users noting a five-day difference. While some updates are starting to come through, the data remains behind schedule, impacting those relying on the API for accurate information.

Google Updates Manual Actions for News and Discover Policy Violations

9 months ago

SEO

Google updated the manual action policy violations list for News and Discover. They removed the adult-theme and artificial freshening sections and added new deceptive practices sections, along with updates to the hateful content section. The new sections cover coordinated deceptive practices, good neighbor policy, impersonation, and misrepresentation of affiliation and location. These changes were noted by Gagan Ghotra between October 10 and November 27.