Google will require hotels to partner with a central reservation system, Internet booking engine, or another partner to manage their rates on Google Search, effective July 30, 2025. An email sent to hotel managers states that self-service hotel rates will no longer be available, and hotels must collaborate with a partner to ensure their rates remain visible to potential customers.
A list of integrated partners is available through provided links. Additionally, hotels can utilize free booking links to display real-time rates and availability, directing customers to their booking sites at no cost. This change may significantly impact hotels that currently manage their rates independently.
