Rudolph Dekker

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Google Enhances Search Ads for Travel Advertisers with Hotel Center Feed Integration

11 months ago

Google's update for travel advertisers, launching October 15, 2024, will enable Travel Feeds in Search Ads for those connecting their Hotel Center feed to Google Ads. Features include automatic feed integration, enhanced ad content with real-time prices and images, and improved relevance. Benefits include increased engagement, higher conversion potential, and streamlined management. The update aims to boost Click-Through Rates by up to 20%.

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