Browse Google Hotel Ads updates sorted by latest
22 days ago
Google will end self-service hotel rate management, requiring hotels to partner with a central reservation system or Internet booking engine to manage rates on Google Search. This change takes effect on July 30, 2025. Hotels must work with a partner to ensure their rates remain visible to customers. A list of integrated partners is available, and Google offers free booking links to show real-time rates and availability.
6 months ago
Google will update its hotel policy on February 17, 2025, focusing on price transparency. Hotel partners must display final room availability and rates before collecting user information and cannot change prices after personal details are provided. Google prohibits duplicate Hotel Center accounts and clarified its suspension policy. Non-compliance may lead to account suspension, reinforcing the need for accurate pricing for users booking hotels.
10 months ago
Google's update for travel advertisers, launching October 15, 2024, will enable Travel Feeds in Search Ads for those connecting their Hotel Center feed to Google Ads. Features include automatic feed integration, enhanced ad content with real-time prices and images, and improved relevance. Benefits include increased engagement, higher conversion potential, and streamlined management. The update aims to boost Click-Through Rates by up to 20%.
11 months ago
Google has extended the deadline for phasing out commission-based bidding in Hotel Ads campaigns to February 20, 2025. Starting April 30, 2024, new Hotel Ads campaigns will no longer support Commissions (per Stay) and Commissions (per Conversions) bid strategies. Existing campaigns can continue using these strategies until the new deadline. Commissions (per stay) allows partners to pay only when a guest stay occurs, leveraging Google AI for efficient guest acquisition.
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1 years ago
Google's DMA compliance has led to a 30% traffic decrease and a 36% drop in direct bookings for EU hotels. The DMA prevents favoring own services in search results, causing a disorganized presentation of hotel offers. This increased hotels' dependence on intermediaries like Booking.com, hurting their profitability. Booking.com's gatekeeper status under the DMA is under EU review.
