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Google Hotel Ads News

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Google Enhances Search Ads for Travel Advertisers with Hotel Center Feed Integration

Google Enhances Search Ads for Travel Advertisers with Hotel Center Feed Integration

3 months ago

Google Ads Google Hotel Ads

Google's update for travel advertisers, launching October 15, 2024, will enable Travel Feeds in Search Ads for those connecting their Hotel Center feed to Google Ads. Features include automatic feed integration, enhanced ad content with real-time prices and images, and improved relevance. Benefits include increased engagement, higher conversion potential, and streamlined management. The update aims to boost Click-Through Rates by up to 20%.

Google Extends Hotel Ads Commission-Based Bidding Phase-Out to February 2025

Google Extends Hotel Ads Commission-Based Bidding Phase-Out to February 2025

4 months ago

Google Hotel Ads

Google has extended the deadline for phasing out commission-based bidding in Hotel Ads campaigns to February 20, 2025. Starting April 30, 2024, new Hotel Ads campaigns will no longer support Commissions (per Stay) and Commissions (per Conversions) bid strategies. Existing campaigns can continue using these strategies until the new deadline. Commissions (per stay) allows partners to pay only when a guest stay occurs, leveraging Google AI for efficient guest acquisition.

Google
Google

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Official Source

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Official Source
DMA Implementation Leads to 30% Drop in Google Hotel Ads Clicks and Bookings

DMA Implementation Leads to 30% Drop in Google Hotel Ads Clicks and Bookings

7 months ago

Google Ads Marketing Industry +1 more

Google's DMA compliance has led to a 30% traffic decrease and a 36% drop in direct bookings for EU hotels. The DMA prevents favoring own services in search results, causing a disorganized presentation of hotel offers. This increased hotels' dependence on intermediaries like Booking.com, hurting their profitability. Booking.com's gatekeeper status under the DMA is under EU review.

Mirai
Mirai
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