
Google Ends Self-Service Hotel Rate Management for Hotels
10 days ago
Google will end self-service hotel rate management, requiring hotels to partner with a central reservation system or Internet booking engine to manage rates on Google Search. This change takes effect on July 30, 2025. Hotels must work with a partner to ensure their rates remain visible to customers. A list of integrated partners is available, and Google offers free booking links to show real-time rates and availability.