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Google Hotel Ads News

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Google launches Flight Deals AI tool to find low-fare trips with natural language search

Google launches Flight Deals AI tool to find low-fare trips with natural language search

7 hours ago

Google Ads Google Hotel Ads

Google introduced Flight Deals, an AI tool within Google Flights for flexible travelers focused on saving money. Users describe trip ideas in natural language, and Flight Deals finds matching low-fare options, including unexpected destinations. It uses advanced AI and real-time data from many airlines and booking sites. Launched in beta in the U.S., Canada, and India, it complements the original Google Flights, which is also improving.

Google
Google

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Official Source

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Official Source
Automate Meta Ads Creative Generation and Uploading

Automate Meta Ads Creative Generation and Uploading

Featured

Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Markifact
Markifact

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Open Source
Google Ends Self-Service Hotel Rate Management for Hotels

Google Ends Self-Service Hotel Rate Management for Hotels

1 months ago

Google Hotel Ads

Google will end self-service hotel rate management, requiring hotels to partner with a central reservation system or Internet booking engine to manage rates on Google Search. This change takes effect on July 30, 2025. Hotels must work with a partner to ensure their rates remain visible to customers. A list of integrated partners is available, and Google offers free booking links to show real-time rates and availability.

Google Updates Hotel Policy to Enhance Price Transparency

Google Updates Hotel Policy to Enhance Price Transparency

6 months ago

Google Hotel Ads

Google will update its hotel policy on February 17, 2025, focusing on price transparency. Hotel partners must display final room availability and rates before collecting user information and cannot change prices after personal details are provided. Google prohibits duplicate Hotel Center accounts and clarified its suspension policy. Non-compliance may lead to account suspension, reinforcing the need for accurate pricing for users booking hotels.

Google
Google

Official Source

Official Source

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Official Source
Google Enhances Search Ads for Travel Advertisers with Hotel Center Feed Integration

Google Enhances Search Ads for Travel Advertisers with Hotel Center Feed Integration

11 months ago

Google Ads Google Hotel Ads

Google's update for travel advertisers, launching October 15, 2024, will enable Travel Feeds in Search Ads for those connecting their Hotel Center feed to Google Ads. Features include automatic feed integration, enhanced ad content with real-time prices and images, and improved relevance. Benefits include increased engagement, higher conversion potential, and streamlined management. The update aims to boost Click-Through Rates by up to 20%.

Google Extends Hotel Ads Commission-Based Bidding Phase-Out to February 2025

Google Extends Hotel Ads Commission-Based Bidding Phase-Out to February 2025

1 years ago

Google Hotel Ads

Google has extended the deadline for phasing out commission-based bidding in Hotel Ads campaigns to February 20, 2025. Starting April 30, 2024, new Hotel Ads campaigns will no longer support Commissions (per Stay) and Commissions (per Conversions) bid strategies. Existing campaigns can continue using these strategies until the new deadline. Commissions (per stay) allows partners to pay only when a guest stay occurs, leveraging Google AI for efficient guest acquisition.

Google
Google

Official Source

Official Source

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Official Source
DMA Implementation Leads to 30% Drop in Google Hotel Ads Clicks and Bookings

DMA Implementation Leads to 30% Drop in Google Hotel Ads Clicks and Bookings

1 years ago

Google Ads Marketing Industry +1 more

Google's DMA compliance has led to a 30% traffic decrease and a 36% drop in direct bookings for EU hotels. The DMA prevents favoring own services in search results, causing a disorganized presentation of hotel offers. This increased hotels' dependence on intermediaries like Booking.com, hurting their profitability. Booking.com's gatekeeper status under the DMA is under EU review.

Mirai
Mirai

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