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DMA Implementation Leads to 30% Drop in Google Hotel Ads Clicks and Bookings

DMA Implementation Leads to 30% Drop in Google Hotel Ads Clicks and Bookings

1 years ago

Google Ads Marketing Industry +1 more

Google's DMA compliance has led to a 30% traffic decrease and a 36% drop in direct bookings for EU hotels. The DMA prevents favoring own services in search results, causing a disorganized presentation of hotel offers. This increased hotels' dependence on intermediaries like Booking.com, hurting their profitability. Booking.com's gatekeeper status under the DMA is under EU review.

Mirai
Mirai
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