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DMA Implementation Leads to 30% Drop in Google Hotel Ads Clicks and Bookings

1 years ago

Google's DMA compliance has led to a 30% traffic decrease and a 36% drop in direct bookings for EU hotels. The DMA prevents favoring own services in search results, causing a disorganized presentation of hotel offers. This increased hotels' dependence on intermediaries like Booking.com, hurting their profitability. Booking.com's gatekeeper status under the DMA is under EU review.

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.