Browse Marketing Industry updates sorted by latest
7 months ago
Principal media is when ad agencies buy media at non-disclosed prices and resell it to clients at a markup. The ANA's recent report highlights its rise, driven by agencies seeking profit. While some see it as beneficial, offering clients premium inventory at lower prices, others worry about transparency and conflicts of interest. Agencies like Omnicom and Publicis actively use it, though opinions on its ethics vary. The practice is expected to continue.
8 months ago
A survey reveals that fears about online shopping scams surpass actual experiences. Over half of the respondents fear receiving fake products, but only 15% have experienced this. The main anxieties include paying on insecure sites, clicking unsolicited offers, and peer-to-peer transactions. Less than a third are comfortable spending over $100 without researching the seller. Women tend to take more safety precautions than men, with checking buyer reviews being the most popular measure.
Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.
8 months ago
WPP aims to become the world's most creative company by investing in AI and technology. COO Andrew Scott, tasked with simplifying WPP's portfolio, is expected to have a significant impact on its future. Despite a Q1 revenue decrease, WPP is exploring options but no deals have been finalized due to high interest rates, AI's uncertain impact, and the company's complexity. Rumors suggest WPP may sell its 40% stake in Kantar.
8 months ago
Google's DMA compliance has led to a 30% traffic decrease and a 36% drop in direct bookings for EU hotels. The DMA prevents favoring own services in search results, causing a disorganized presentation of hotel offers. This increased hotels' dependence on intermediaries like Booking.com, hurting their profitability. Booking.com's gatekeeper status under the DMA is under EU review.
8 months ago
The article provides strategies for marketing agencies to diversify their client base for stability and growth. It emphasizes the importance of a diversified pipeline, defining business development roles, comfortable networking, careful market opportunity assessment, balanced client mix, client retention, technology utilization, and recognizing a healthy pipeline. It also highlights the value of knowledge sharing among agency leaders.
8 months ago
According to the 2024 Marketing Technology Landscape Supergraphic, the martech industry has experienced a YoY growth of 27.8%, with a total of 14,106 products in the market. This year, the landscape added 3,068 new products, while the churn rate was at 2.1%. From 2011 to 2024, the martech industry has grown by a whopping 9,304%, averaging a 41.8% CAGR. The majority of these products come from small businesses and startups. You can now download the 2024 State of Martech Report for free.
8 months ago
Thinkbox Profit Ability has conducted new research that aims to challenge the traditional 'brand vs performance' ad investment model. According to Jane Christian, who works for EssenceMediacom UK, it is suggested to focus on scale efficiency and time for an optimal media mix. The recent research highlights that all media types perform well in both the short and long term. However, some media types have a greater carryover effect than others. Furthermore, it reaffirms that the full impact of adve...
8 months ago
According to the ProfitMetrics' April 2024 market index, there have been positive trends. In comparison to the same period last year, there has been an increase of 5.5% in revenue, 7.7% in gross profit, and 4.9% in orders. However, the advertising spend has also increased by 7.7%, making sales acquisition costlier. Despite that, the gross profit remains the same, keeping the POAS unchanged. Although there was a 2% decrease in ROAS, the overall profitability is higher due to a stable POAS and an ...
9 months ago
Will Airchat become the next big social network? Airchat is a new social platform that combines voice and text, where users speak their posts, which are then converted into text on a Twitter-like feed. Despite its innovative interface and design that integrates elements of Twitter and Clubhouse, its future is in doubt. Many users prefer not to use voice for content creation, a significant factor in Clubhouse's decline. Moreover, platforms like Instagram, Facebook, and TikTok offer similar functi...
