What is principal media?
1 months ago
Principal media is when ad agencies buy media at non-disclosed prices and resell it to clients at a ...
Marketing Industry
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Survey Says: Online Shopping Scam Fears Exceed Reality
1 months ago
A survey reveals that fears about online shopping scams surpass actual experiences. Over half of the...
Rethinking the Agency Holdco Model: Build, Buy, or Start Afresh?
1 months ago
WPP aims to become the world's most creative company by investing in AI and technology. COO Andrew S...
DMA Implementation Leads to 30% Drop in Google Hotel Ads Clicks and Bookings
1 months ago
Google's DMA compliance has led to a 30% traffic decrease and a 36% drop in direct bookings for EU h...
Strategies to Diversify and Grow Your Marketing Agency Pipeline
1 months ago
The article provides strategies for marketing agencies to diversify their client base for stability ...
2024 Marketing Technology Landscape Supergraphic
1 months ago
According to the 2024 Marketing Technology Landscape Supergraphic, the martech industry has experien...
Rethinking Ad Investment: Moving Beyond Brand vs Performance Model
1 months ago
Thinkbox Profit Ability has conducted new research that aims to challenge the traditional 'brand vs ...
April 2024 Market Index: Positive Trends in E-commerce Revenue, Orders, and Gross Profit
1 months ago
According to the ProfitMetrics' April 2024 market index, there have been positive trends. In compari...
Will Airchat become the next big social network?
2 months ago
Will Airchat become the next big social network? Airchat is a new social platform that combines voic...
Trending ️🔥Internet Advertising Revenue Hits Record $225B in 2023, IAB/PwC Report Reveals
2 months ago
Internet advertising revenues hit a record high of $225 billion between 2022 and 2023, growing by 7....