David Tiltman | Swipe Insight

Rethinking Ad Investment: Moving Beyond Brand vs Performance Model

1 years ago

Thinkbox Profit Ability has conducted new research that aims to challenge the traditional 'brand vs performance' ad investment model. According to Jane Christian, who works for EssenceMediacom UK, it is suggested to focus on scale efficiency and time for an optimal media mix. The recent research highlights that all media types perform well in both the short and long term. However, some media types have a greater carryover effect than others. Furthermore, it reaffirms that the full impact of adve...

Meta Outperforms Global Linear TV Industry in Ad Revenue

1 years ago

Meta Ads

The WARC Media team released a report revealing that by 2025, Meta, a single company, will generate more ad revenue than the entire global linear TV industry. This comes despite Meta's successful years and linear TV's less successful ones. The report highlights the significant shift in advertising revenue streams.

Tired of spending too much time creating audits for your clients?

Featured

Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.