Thinkbox Profit Ability has conducted new research that aims to challenge the traditional 'brand vs performance' ad investment model. According to Jane Christian, who works for EssenceMediacom UK, it is suggested to focus on scale efficiency and time for an optimal media mix. The recent research highlights that all media types perform well in both the short and long term. However, some media types have a greater carryover effect than others. Furthermore, it reaffirms that the full impact of adve...
The WARC Media team released a report revealing that by 2025, Meta, a single company, will generate more ad revenue than the entire global linear TV industry. This comes despite Meta's successful years and linear TV's less successful ones. The report highlights the significant shift in advertising revenue streams.
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