Meta Outperforms Global Linear TV Industry in Ad Revenue

The new WARC Media report reveals that in 2025, Meta - a single company - generates more ad revenue than the entire global linear TV industry. This significant milestone highlights Meta's substantial growth in advertising revenue over the past few years.

According to the context provided, linear TV has had more than a couple of not-so-brilliant years in terms of performance, especially when compared to Meta's brilliant couple of years. This contrast is part of what makes the milestone reached by Meta in 2025 so noteworthy.

The link to the new WARC Media report on social media can be found in the comments section of the original post. The report is credited to the WARC Media team, including Alex Brownsell, Celeste H., James McDonald, Suzy Young, and Xiaoyu Chen.