Timely communication is essential for improving customer satisfaction and loyalty. Customers often use chat for purchases, appointments, or support, but businesses struggle with sending important follow-up notifications like order updates and appointment reminders. This lack of timely messages can lead to decreased customer engagement and trust.
To tackle this issue, utility messages on Messenger are being introduced, allowing businesses to send key updates effortlessly using pre-approved templates from Meta. These templates simplify message creation and minimize the risk of violating Messenger platform policies. Businesses can utilize existing templates or create custom ones, with utility messages set to replace the current Post Purchase Update, Confirmed Event Update, and Account Update message tags on the Messenger Platform.
With utility messages, businesses can:
- Pre-approve templates for compliance and efficiency, streamlining communication with Meta-approved templates.
- Enhance customer experience by delivering timely updates through preferred messaging channels.
- Support versatile use cases for various notifications, such as order status and reminders.
Utility messages are available to developers, businesses, and users in the Philippines, Thailand, USA, and Vietnam. For further details and implementation guidelines, refer to the developer documentation.
