Meta is enhancing creator marketing solutions by introducing two APIs: the Instagram creator marketplace API and the Facebook creator discovery API. These tools aim to facilitate connections between brands and creators on Instagram and Facebook, improving partnership effectiveness.
Launch Dates
- Instagram creator marketplace API: General availability on October 1, 2025.
- Facebook creator discovery API: General availability on October 6, 2025.
Key Features
Both APIs offer capabilities to help brands discover and evaluate creators suited for partnership ads:
- Discovery: Search for creators using keywords or filters to find matching profiles.
- Creator Insights: Access detailed information about creators, including audience demographics and average engagement rates.
- Similar Creators: Identify creators similar to a given creator to broaden partnership options (available only on the Instagram API).
Developers can access these APIs after completing an app review for new permissions, which will be available on the launch day. An early preview of developer documentation is currently accessible for both Instagram and Facebook, with potential updates before general availability. These APIs enhance the ability to collaborate with creators across Meta platforms, and feedback is welcomed for ongoing improvement.
