Meta Ads has introduced a new AI-driven feature called Enhance Media Text, which automatically replaces the text within creative images to potentially improve ad performance. This Advantage+ creative enhancement uses AI-generated language to modify the text in banner images without altering the visual elements. For example, a banner saying "Summer Sale" might be changed to "Summer Bargains" or "Sale starts now" if the system predicts better engagement.
The source of the new text is not explicitly detailed, but it likely derives from the ad copy and other provided text inputs. Currently in Beta, this feature lacks official documentation and examples, and it may evolve or be discontinued. It is expected to work primarily with English and possibly Spanish text.
While the feature offers innovative potential, it carries risks due to the lack of transparency. The author suggests that Meta should allow advertisers to see the AI-generated text variations to facilitate trust and adoption.
