Meta introduces Location Fees adding DST charges for advertisers in select countries

Meta will introduce new "Location Fees" to cover Digital Service Taxes (DST) in specific countries starting April 2026. These extra charges apply based on where ads are delivered (impressions), not the advertiser's business location, effectively increasing CPM for campaigns in these markets.

Current DST Rates by Country

• Austria: 5%
• France: 3%
• Italy: 3%
• Spain: 3%
• Turkey: 5%
• United Kingdom: 2%

Advertisers running campaigns in these countries should anticipate higher costs due to these additional fees.