Adriaan Dekker

Netherlands

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About

Adriaan Dekker helps companies scale through expert Google Ads management. His services include Google Ads audits, Google Analytics 4 installations, Google Tag Manager setups, and comprehensive Google Ads training. Adriaan is dedicated to optimizing ad campaigns for maximum ROI and offers personalized campaign management and creation. With a focus on data-driven strategies, he ensures clients achieve their marketing goals efficiently.

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Google removes ad scheduling for Smart Bidding campaigns limiting advertiser control

7 days ago

Google Ads

Google has removed ad scheduling for Smart Bidding campaigns, affecting advertisers' control over ad timing. This change may lead to budget inefficiencies and management challenges, including the inability to restrict ad visibility during business hours and potential overspending outside optimal times. Advertisers must now adapt their PPC strategies to maintain effectiveness within this new automated framework.

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Google Releases Detailed Support Guide for Performance Max Negative Keywords

27 days ago

Google Ads

Google released a support article on managing negative keywords in Performance Max campaigns. It details two methods: campaign-level management for adding negative keywords through the Google Ads platform and account-level controls allowing up to 100 negative keywords per account. The article also covers keyword editing, removal, filtering options, and match type modifications, noting that negative keyword lists are not supported for Performance Max campaigns.

Google Phases Out Smart Campaigns in Favor of Performance Max

5 months ago

Google Ads

Google is discontinuing Smart Campaigns and transitioning their features into Performance Max campaigns. Performance Max offers broader reach across Google's platforms, uses AI for optimization, and tailors results to specific business goals. Existing Smart Campaigns will be upgraded to Performance Max, requiring advertisers to adapt. Google aims to streamline advertising products and enhance performance through AI.

Google Ads to Replace 'Country of Sale' with Feed Labels for Shopping & PMax Campaigns

6 months ago

Google Ads

Google Ads will upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Label functionality in August 2024. This change will streamline operations for multi-country campaigns. The transition will be automatic and won't interrupt campaigns. New campaigns will use feed labels for better organization across geographic locations and languages. Advertisers can manually upgrade before August. Support is available for questions.

Google Now Requires Extra Documents for Verification

7 months ago

Google Ads

Google now requires extra documents for verification, as indicated by a pop-up received by Zeeshan Ali.

Wix Introduces Google Ads Subscription Tool with 15% Service Fee

7 months ago

Google Ads

Santhosh K. found out that Wix has a Google Ads subscription tool. Wix gets a 15% fee of your payment for running and optimizing your campaign; the remaining 85% goes to your ad credit.

DMA Live for Accounts: Time to Choose a Search Engine

7 months ago

Compliance Monitoring Digital Services Act (DSA)

Google has started implementing a "Choice Screen" to facilitate switching search engines and browsers and eliminate some features, such as Google Flights. Google previously announced a series of changes for users in the European Union (EU) to comply with the Digital Markets Act (DMA), which aims to make the digital market more competitive.

Adriaan Dekker

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