Adriaan Dekker helps companies scale through expert Google Ads management. His services include Google Ads audits, Google Analytics 4 installations, Google Tag Manager setups, and comprehensive Google Ads training. Adriaan is dedicated to optimizing ad campaigns for maximum ROI and offers personalized campaign management and creation. With a focus on data-driven strategies, he ensures clients achieve their marketing goals efficiently.
1 months ago
Meta will add extra charges called "Location Fees" to cover Digital Service Taxes in certain countries starting April 2026. The fees vary by country: Austria 5%, France 3%, Italy 3%, Spain 3%, Turkey 5%, and the UK 2%. These fees apply based on where ads are shown, not where the advertiser's business is located, increasing the effective CPM for campaigns in these markets.
3 months ago
Google Ads added a “Go to…” button in the Change history report to improve navigation. It lets users jump directly from a logged change to the related campaign or ad group, saving time on audits and troubleshooting. This feature helps manage large accounts and bulk edits more efficiently by eliminating manual searches. It was noted by PPC experts as a useful, time-saving update for frequent users.
6 months ago
From February 2026, new Google Call-Only Ads can't be created, and by February 2027, existing ones will stop serving. Switch to Call Assets in Responsive Search Ads to keep phone leads and gain more ad features. Add business name and phone numbers as call assets, update or create RSAs with them, and remove old Call Ads after the new setup runs. Keep old ads until February 2027 and create new ones before February 2026.
Trending ️🔥8 months ago
Google has stopped conversion tracking for EU traffic without Consent Mode v2 since July 21. Without it, conversions and remarketing audiences are lost, leading to declining Google Ads performance due to fewer signals, less targeting, and weaker optimization. This change is already affecting campaigns across the EU. Those who haven't implemented Consent Mode v2 are losing performance daily and should fix it immediately.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
1 years ago
Google Ads has launched Advanced Plans in its reach planner tool to help advertisers optimize campaign strategies through intelligent ad type selection. This feature allows the creation of targeted conversion plans by choosing the best mix of ad types based on goals, enhancing performance. Discovered by Brent Neale, it also aids in budget allocation focused on driving conversions, showcasing Google's commitment to improving campaign planning.
1 years ago
Google has removed ad scheduling for Smart Bidding campaigns, affecting advertisers' control over ad timing. This change may lead to budget inefficiencies and management challenges, including the inability to restrict ad visibility during business hours and potential overspending outside optimal times. Advertisers must now adapt their PPC strategies to maintain effectiveness within this new automated framework.
1 years ago
Google released a support article on managing negative keywords in Performance Max campaigns. It details two methods: campaign-level management for adding negative keywords through the Google Ads platform and account-level controls allowing up to 100 negative keywords per account. The article also covers keyword editing, removal, filtering options, and match type modifications, noting that negative keyword lists are not supported for Performance Max campaigns.
1 years ago
Google is discontinuing Smart Campaigns and transitioning their features into Performance Max campaigns. Performance Max offers broader reach across Google's platforms, uses AI for optimization, and tailors results to specific business goals. Existing Smart Campaigns will be upgraded to Performance Max, requiring advertisers to adapt. Google aims to streamline advertising products and enhance performance through AI.
1 years ago
Google Ads will upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Label functionality in August 2024. This change will streamline operations for multi-country campaigns. The transition will be automatic and won't interrupt campaigns. New campaigns will use feed labels for better organization across geographic locations and languages. Advertisers can manually upgrade before August. Support is available for questions.
