Adriaan Dekker

Netherlands

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Adriaan Dekker helps companies scale through expert Google Ads management. His services include Google Ads audits, Google Analytics 4 installations, Google Tag Manager setups, and comprehensive Google Ads training. Adriaan is dedicated to optimizing ad campaigns for maximum ROI and offers personalized campaign management and creation. With a focus on data-driven strategies, he ensures clients achieve their marketing goals efficiently.

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Google Ends Conversion Tracking Without Consent Mode v2 Impacting EU Ads

20 days ago

Google Ads

Google has stopped conversion tracking for EU traffic without Consent Mode v2 since July 21. Without it, conversions and remarketing audiences are lost, leading to declining Google Ads performance due to fewer signals, less targeting, and weaker optimization. This change is already affecting campaigns across the EU. Those who haven't implemented Consent Mode v2 are losing performance daily and should fix it immediately.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Google Ads Launches Advanced Plans Feature for Enhanced Campaign Planning

6 months ago

Google Ads

Google Ads has launched Advanced Plans in its reach planner tool to help advertisers optimize campaign strategies through intelligent ad type selection. This feature allows the creation of targeted conversion plans by choosing the best mix of ad types based on goals, enhancing performance. Discovered by Brent Neale, it also aids in budget allocation focused on driving conversions, showcasing Google's commitment to improving campaign planning.

Google removes ad scheduling for Smart Bidding campaigns limiting advertiser control

7 months ago

Google Ads

Google has removed ad scheduling for Smart Bidding campaigns, affecting advertisers' control over ad timing. This change may lead to budget inefficiencies and management challenges, including the inability to restrict ad visibility during business hours and potential overspending outside optimal times. Advertisers must now adapt their PPC strategies to maintain effectiveness within this new automated framework.

Google Releases Detailed Support Guide for Performance Max Negative Keywords

8 months ago

Google Ads

Google released a support article on managing negative keywords in Performance Max campaigns. It details two methods: campaign-level management for adding negative keywords through the Google Ads platform and account-level controls allowing up to 100 negative keywords per account. The article also covers keyword editing, removal, filtering options, and match type modifications, noting that negative keyword lists are not supported for Performance Max campaigns.

Google Phases Out Smart Campaigns in Favor of Performance Max

1 years ago

Google Ads

Google is discontinuing Smart Campaigns and transitioning their features into Performance Max campaigns. Performance Max offers broader reach across Google's platforms, uses AI for optimization, and tailors results to specific business goals. Existing Smart Campaigns will be upgraded to Performance Max, requiring advertisers to adapt. Google aims to streamline advertising products and enhance performance through AI.

Google Ads to Replace 'Country of Sale' with Feed Labels for Shopping & PMax Campaigns

1 years ago

Google Ads

Google Ads will upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Label functionality in August 2024. This change will streamline operations for multi-country campaigns. The transition will be automatic and won't interrupt campaigns. New campaigns will use feed labels for better organization across geographic locations and languages. Advertisers can manually upgrade before August. Support is available for questions.

Google Now Requires Extra Documents for Verification

1 years ago

Google Ads

Google now requires extra documents for verification, as indicated by a pop-up received by Zeeshan Ali.

Wix Introduces Google Ads Subscription Tool with 15% Service Fee

1 years ago

Google Ads

Santhosh K. found out that Wix has a Google Ads subscription tool. Wix gets a 15% fee of your payment for running and optimizing your campaign; the remaining 85% goes to your ad credit.

DMA Live for Accounts: Time to Choose a Search Engine

1 years ago

Compliance Monitoring Digital Services Act (DSA)

Google has started implementing a "Choice Screen" to facilitate switching search engines and browsers and eliminate some features, such as Google Flights. Google previously announced a series of changes for users in the European Union (EU) to comply with the Digital Markets Act (DMA), which aims to make the digital market more competitive.

Adriaan Dekker

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