Swipe Insight Swipe Insight Logo
Adriaan Dekker

Adriaan Dekker

Open source LinkedIn Open source X

Netherlands

8 Swipes

About

Adriaan Dekker helps companies scale through expert Google Ads management. His services include Google Ads audits, Google Analytics 4 installations, Google Tag Manager setups, and comprehensive Google Ads training. Adriaan is dedicated to optimizing ad campaigns for maximum ROI and offers personalized campaign management and creation. With a focus on data-driven strategies, he ensures clients achieve their marketing goals efficiently.

Top Topics

Achievements

Coming Soon 🤞

Swipes

Google Ads Launches Advanced Plans Feature for Enhanced Campaign Planning

Google Ads Launches Advanced Plans Feature for Enhanced Campaign Planning

3 days ago

Google Ads

Google Ads has launched Advanced Plans in its reach planner tool to help advertisers optimize campaign strategies through intelligent ad type selection. This feature allows the creation of targeted conversion plans by choosing the best mix of ad types based on goals, enhancing performance. Discovered by Brent Neale, it also aids in budget allocation focused on driving conversions, showcasing Google's commitment to improving campaign planning.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Featured

Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Google removes ad scheduling for Smart Bidding campaigns limiting advertiser control

Google removes ad scheduling for Smart Bidding campaigns limiting advertiser control

1 months ago

Google Ads

Google has removed ad scheduling for Smart Bidding campaigns, affecting advertisers' control over ad timing. This change may lead to budget inefficiencies and management challenges, including the inability to restrict ad visibility during business hours and potential overspending outside optimal times. Advertisers must now adapt their PPC strategies to maintain effectiveness within this new automated framework.

Google Releases Detailed Support Guide for Performance Max Negative Keywords

Google Releases Detailed Support Guide for Performance Max Negative Keywords

2 months ago

Google Ads

Google released a support article on managing negative keywords in Performance Max campaigns. It details two methods: campaign-level management for adding negative keywords through the Google Ads platform and account-level controls allowing up to 100 negative keywords per account. The article also covers keyword editing, removal, filtering options, and match type modifications, noting that negative keyword lists are not supported for Performance Max campaigns.

Google Phases Out Smart Campaigns in Favor of Performance Max

Google Phases Out Smart Campaigns in Favor of Performance Max

6 months ago

Google Ads

Google is discontinuing Smart Campaigns and transitioning their features into Performance Max campaigns. Performance Max offers broader reach across Google's platforms, uses AI for optimization, and tailors results to specific business goals. Existing Smart Campaigns will be upgraded to Performance Max, requiring advertisers to adapt. Google aims to streamline advertising products and enhance performance through AI.

Google Ads to Replace 'Country of Sale' with Feed Labels for Shopping & PMax Campaigns

Google Ads to Replace 'Country of Sale' with Feed Labels for Shopping & PMax Campaigns

7 months ago

Google Ads

Google Ads will upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Label functionality in August 2024. This change will streamline operations for multi-country campaigns. The transition will be automatic and won't interrupt campaigns. New campaigns will use feed labels for better organization across geographic locations and languages. Advertisers can manually upgrade before August. Support is available for questions.

Google Now Requires Extra Documents for Verification

Google Now Requires Extra Documents for Verification

8 months ago

Google Ads

Google now requires extra documents for verification, as indicated by a pop-up received by Zeeshan Ali.

Wix Introduces Google Ads Subscription Tool with 15% Service Fee

Wix Introduces Google Ads Subscription Tool with 15% Service Fee

8 months ago

Google Ads

Santhosh K. found out that Wix has a Google Ads subscription tool. Wix gets a 15% fee of your payment for running and optimizing your campaign; the remaining 85% goes to your ad credit.

DMA Live for Accounts: Time to Choose a Search Engine

DMA Live for Accounts: Time to Choose a Search Engine

8 months ago

Compliance Monitoring Digital Services Act (DSA)

Google has started implementing a "Choice Screen" to facilitate switching search engines and browsers and eliminate some features, such as Google Flights. Google previously announced a series of changes for users in the European Union (EU) to comply with the Digital Markets Act (DMA), which aims to make the digital market more competitive.