
Google Ads to phase out Call-Only Ads by 2027 switch to Call Assets in RSAs
4 hours ago
From February 2026, new Google Call-Only Ads can't be created, and by February 2027, existing ones will stop serving. Switch to Call Assets in Responsive Search Ads to keep phone leads and gain more ad features. Add business name and phone numbers as call assets, update or create RSAs with them, and remove old Call Ads after the new setup runs. Keep old ads until February 2027 and create new ones before February 2026.