Google Ads has introduced a new feature called Advanced Plans within its reach planner tool, designed to help advertisers optimize their campaign strategies through intelligent ad type selection.
The new Advanced Plans feature enables advertisers to create targeted conversion plans by selecting an optimal mix of ad types based on goals. This strategic approach aims to enhance campaign performance by focusing on conversion capture and goal achievement.
The feature was first identified by Brent Neale, who discovered this new section within the reach planner interface. Neale provided valuable insights into how advertisers can effectively utilize this tool for budget allocation specifically focused on driving conversions.
The Advanced Plans feature represents Google's continued effort to streamline the campaign planning process and provide advertisers with more sophisticated tools for achieving their marketing objectives.
