Google Ads is upgrading Shopping and Performance Max campaigns from Country of Sale to Feed Label functionality in August 2024. This change impacts how advertisers manage product feeds across different markets, potentially streamlining operations for multi-country campaigns.

Key Points:

1. Automatic Upgrade: Campaigns using country of sale will switch to feed label functionality.

2. Timeline: The upgrade is scheduled for August 2024.

3. No Action Required: The transition will happen automatically without interrupting campaigns.

4. New Campaign Setup: After the upgrade, new campaigns will use feed labels instead of country of sale.

5. Feed Labels Function: This feature allows for the organization of products across geographic locations and language similarities.

6. Early Adoption Option: Advertisers can manually upgrade their campaigns to feed labels before August.

7. Support Available: Users with questions can contact their account team or Google Ads support.

This update was sent to advertisers by email, and Arpan Banerjee shared a screenshot of the email below with Adriaan.