You can now target a specific feed by choosing a feed label when creating campaigns that utilize feeds, such as Performance Max. Although feed labels have existed for some time, the option to select them during campaign creation is new. This feature is not yet available in all accounts.

Key Points

• Feed Labels: Allow you to advertise all products with the same feed label in a Shopping or Performance Max campaign.
• Single Selection: Only one feed label can be chosen per campaign.
• Availability: The feature is not universally available yet.
• Impact: Likely more beneficial for large accounts targeting multiple countries and languages.

Feed labels offer more flexibility in campaign targeting, making it easier to manage feeds using the same language or other common attributes within a single campaign.

The feed label you select for this campaign determines which feeds from the selected Merchant Center account can be advertised in this campaign. You can edit your feed labels in Merchant Center.