Hana Kobzová

Top Creator

Hana Kobzová is a Top Paid Search Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Paid Search Creator

Czechia

16 Swipes

About

Hana is the founder of PPC News Feed, publishing monthly PPC News summaries since October 2019. She expanded her vision to serve PPC specialists worldwide. As a Diamond Google Ads Product Expert, she actively contributes to the Google Ads community and attends yearly summits. Hana is also a freelance PPC specialist with expertise in Google Ads, Microsoft Advertising, and Sklik, helping businesses from niche e-commerce to complex multi-lingual campaigns gain more customers.

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Google Launches Business Links for Search Ads to Capture Multiple User Intents

1 months ago

Google Ads

Google has launched Business Links for Search Ads, a new asset type that targets customized user intents within a single search ad. It adapts to different customer journeys to improve ad performance. Currently in a pilot stage, it allows multiple headlines to capture various user intents and uses Google AI to enhance ad relevance. Business Links can be managed at account, campaign, and ad-group levels and can be paused or removed if needed.

Google Ads Enhances Budget Recommendations with Visual Data Insights

1 months ago

Google Ads

Google Ads has upgraded its "Raise your budgets" recommendation feature, adding visual elements and trending data to help advertisers make informed budget decisions. The tool includes data analysis, growth potential graphs, projected click volume increases, and budget optimization insights. The interface offers visual representations, detailed analytics, and actionable insights, enabling advertisers to make data-driven decisions.

Google Updates Performance Max Campaign Modification Request Form

4 months ago

Google Ads

Google has revised its form for requesting changes to Performance Max campaigns, introducing features to streamline the process. Updates include expedited processing for standard or admin accounts, new account access verification questions, multi-option selection for change requests, and an option to remove negative keywords. These changes aim to improve efficiency and control for advertisers, reducing turnaround times.

The Ultimate Google Analytics Audit Tool

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Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.

Google Ads Rolls Out AI Image Editing Tool to More Users

6 months ago

Google Ads

Google is rolling out AI image editing features in Google Ads, allowing users to create and edit image assets quickly. The tools include image cropping, background replacement, and color adjustment. These features are accessible via the Shared Library and Asset Library. Eligibility requires an active account with a history of policy compliance, not involved in sensitive verticals. Rollout is gradual, so not all users may have access immediately.

Google Adds Option to Select Feed Label in Campaign Creation

6 months ago

Google Ads

Now you can target a specific feed by choosing a feed label when creating campaigns like Performance Max. Although feed labels have existed, the option to select them during campaign creation is new and not yet available in all accounts. Only one feed label can be chosen per campaign. This feature could significantly benefit large accounts targeting multiple countries and languages by allowing more flexible campaign targeting.

Google Reveals More Details on Digital Coupons for Performance Max Campaigns

6 months ago

Google Ads

New Digital Coupons for Performance Max Campaigns were announced by Google in May 2024. Integrated into store goal campaigns and displayed on Google Maps, these coupons are available globally except in the European Economic Area. Users can view, save, and share them for online and offline redemption. During the pilot, advertisers saw a 42% CTR lift. Coupons are only for campaigns with offline conversion goals.

Microsoft Advertising Adds Thai, Turkish, Korean, Russian, Dutch, Filipino Languages

6 months ago

Microsoft Ads

Now Microsoft Advertising supports six new languages: Thai, Turkish, Korean, Russian, Dutch, and Filipino. To update your language, navigate to Settings, select My settings, choose your preferred display language under User information, and save. Users often switch languages for specific tasks like client screenshots. How do you manage different languages? Share your thoughts in the comments.

Google Discontinues Incremental Feeds in Classic Merchant Center Experience

6 months ago

Google Ads Google Merchant Center

Google is discontinuing the Incremental Feeds feature in the classic Merchant Center experience. Existing feeds will remain unaffected, requiring no action for their continuation. However, newly uploaded feed files must adhere to the standard primary or supplemental feed types.

Google Introduces WhatsApp Extensions for Ads, Initially Available in Brazil and India

7 months ago

Google Ads

New WhatsApp extensions, first spotted in April, are now officially acknowledged by Google in a help page article. These extensions allow customers to initiate a conversation with advertisers directly from an ad. Currently, this feature is available only in Brazil and India, and can be utilized in Search campaigns or Performance Max. The feature was first identified live by Arpan Banerjee.

Hana Kobzová

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