Google is now showing search terms triggered by Performance Max campaigns in the standard Search Terms report. This update gives advertisers valuable visibility into the actual queries triggering their Performance Max ads across Google's search network.
The updated search terms report also displays the negative keywords terms that are now supported for Performance Max campaigns. This follows Google's recent expansion of negative keyword functionality for this campaign type.
With this enhancement, advertisers can add negatives directly from the report for Performance Max campaigns, mirroring the familiar workflow already available in traditional Search campaigns. This streamlined process allows for more efficient campaign optimization based on actual search query data.
The integration of Performance Max data into the standard search terms report represents a significant improvement in transparency, helping advertisers better understand and optimize their automated campaign performance.
