Google AdMob News & Updates for August 2025

Google AdMob launches new Privacy and Messaging report beta for user interaction data

11 days ago

Google AdMob has introduced a new Privacy & messaging report type that shows how users interact with messages in apps. This report helps understand which messages reach users and their interactions. It includes data for all apps in Ad Manager and AdMob. European regulation messages may appear globally if 'Everywhere' targeting is selected. Consent choices may not sum to total message impressions if users don't respond.

IMA Android 3.35.1 introduces faster loading methods

2 months ago

Google AdMob

IMA Android version 3.35.1 adds the ImaSdkFactory.initialize() method, which loads SDK resources before the first ad request, leading to faster load times and less ad buffering. It is advised to call this method early in the app to reduce the time to first frame for pre-roll ads, improving user experience and monetization. Benefits include a 0.25 to 0.5 seconds decrease in load time, with larger gains for TV implementations.

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Google Introduces Server Guided Ad Insertion for Enhanced Livestream Ad Experiences

3 months ago

Programmatic Ads Google AdMob

Google's Server Guided Ad Insertion (SGAI) provides a flexible and efficient method for integrating ads into video content. It combines server-side and client-side insertion for a seamless experience, enhancing branding with formats like squeezebacks. SGAI utilizes Google Dynamic Ad Insertion for ad selection, optimizing ad fill rates for live events through the Early Ad Break Notification API. It supports both client-side and server-side ad stitching.

AdMob Enhances Performance Reporting with User Metrics Integration

4 months ago

Google AdMob

AdMob has introduced enhanced performance reporting in the Ads Activity report and card, integrating user metrics for better analytics. Publishers can analyze ads performance alongside user metrics by parameters like format, mediation group, and ad source. To access these metrics, apps must be linked to Firebase for data flow. This beta release enhances AdMob's analytics, giving publishers tools to optimize advertising performance.

Google updates AdMob Mediation with simplified management and enhanced automation features

4 months ago

Google AdMob

Google has updated AdMob Mediation to simplify management, enhance flexibility, improve search capabilities, and automate tasks. Developers can track minimum ad prices and receive automatic suggestions for line items when adding ad units. Mediation ad source instances can be managed directly from the ad sources tab, making it easier to add or delete mappings. Enhanced search features help users locate ad unit mappings efficiently.

Google AdMob Introduces PayPal Hyperwallet Payment Option for US Publishers

5 months ago

Google AdMob

Google has announced that US AdMob publishers can now use PayPal Hyperwallet for advertising revenue. This option offers more flexibility and may reduce wait times for accessing funds. AdMob is evolving to better meet publishers' needs and enhance accessibility for US mobile app developers. Publishers can update their payment preferences through their AdMob dashboard.

Google releases Android Google Mobile Ads SDK version 24.0.0 with key updates

5 months ago

Google AdMob

Google has released version 24.0.0 of the Android Google Mobile Ads SDK, urging users to upgrade for new features. The SDK now requires a minimum Android API level of 23. The `OPTIMIZE_INITIALIZATION` and `OPTIMIZE_AD_LOADING` flags are enabled by default to reduce ANRs. The `android.adservices.AD_SERVICES_CONFIG` property has been removed for flexibility. Older SDK versions are deprecated, with sunset dates for June 2026.

Google Enhances AdMob Mediation A/B Testing with Faster Results and Visualization Tools

5 months ago

Google AdMob

Google has improved its AdMob Mediation A/B Testing platform with faster result processing and better visualization tools. The platform now uses granular data analysis, providing test results within days for quicker optimization. New chart reporting features allow real-time performance monitoring of both variants. Key metrics like scaled revenue, eCPM, match rate, and impressions are summarized, along with detailed charts for daily performance comparisons.

Google Mobile Ads SDK Version 12.0.0 Now Available for Upgrade

5 months ago

Google AdMob

Version 12.0.0 of the Google Mobile Ads SDK is now available, and upgrading is recommended for new features and performance improvements. The update includes changes to Swift APIs, removing the GAD prefix and renaming GAM to AdManager and GADM to Mediation. Swift 6 concurrency support is being introduced, and the minimum Xcode version is now 16.0. Version 10.x.x is deprecated and will sunset in Q2 2026, while versions 9.x.x will sunset on June 30, 2025.

Google AdMob News

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