Google AdMob News & Updates for April 2025

Google Introduces Server Guided Ad Insertion for Enhanced Livestream Ad Experiences

10 days ago

Google's Server Guided Ad Insertion (SGAI) provides a flexible and efficient method for integrating ads into video content. It combines server-side and client-side insertion for a seamless experience, enhancing branding with formats like squeezebacks. SGAI utilizes Google Dynamic Ad Insertion for ad selection, optimizing ad fill rates for live events through the Early Ad Break Notification API. It supports both client-side and server-side ad stitching.

AdMob Enhances Performance Reporting with User Metrics Integration

18 days ago

Google AdMob

AdMob has introduced enhanced performance reporting in the Ads Activity report and card, integrating user metrics for better analytics. Publishers can analyze ads performance alongside user metrics by parameters like format, mediation group, and ad source. To access these metrics, apps must be linked to Firebase for data flow. This beta release enhances AdMob's analytics, giving publishers tools to optimize advertising performance.

Google updates AdMob Mediation with simplified management and enhanced automation features

1 months ago

Google AdMob

Google has updated AdMob Mediation to simplify management, enhance flexibility, improve search capabilities, and automate tasks. Developers can track minimum ad prices and receive automatic suggestions for line items when adding ad units. Mediation ad source instances can be managed directly from the ad sources tab, making it easier to add or delete mappings. Enhanced search features help users locate ad unit mappings efficiently.

Google AdMob Introduces PayPal Hyperwallet Payment Option for US Publishers

1 months ago

Google AdMob

Google has announced that US AdMob publishers can now use PayPal Hyperwallet for advertising revenue. This option offers more flexibility and may reduce wait times for accessing funds. AdMob is evolving to better meet publishers' needs and enhance accessibility for US mobile app developers. Publishers can update their payment preferences through their AdMob dashboard.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Google releases Android Google Mobile Ads SDK version 24.0.0 with key updates

1 months ago

Google AdMob

Google has released version 24.0.0 of the Android Google Mobile Ads SDK, urging users to upgrade for new features. The SDK now requires a minimum Android API level of 23. The `OPTIMIZE_INITIALIZATION` and `OPTIMIZE_AD_LOADING` flags are enabled by default to reduce ANRs. The `android.adservices.AD_SERVICES_CONFIG` property has been removed for flexibility. Older SDK versions are deprecated, with sunset dates for June 2026.

Google Enhances AdMob Mediation A/B Testing with Faster Results and Visualization Tools

2 months ago

Google AdMob

Google has improved its AdMob Mediation A/B Testing platform with faster result processing and better visualization tools. The platform now uses granular data analysis, providing test results within days for quicker optimization. New chart reporting features allow real-time performance monitoring of both variants. Key metrics like scaled revenue, eCPM, match rate, and impressions are summarized, along with detailed charts for daily performance comparisons.

Google Mobile Ads SDK Version 12.0.0 Now Available for Upgrade

2 months ago

Google AdMob

Version 12.0.0 of the Google Mobile Ads SDK is now available, and upgrading is recommended for new features and performance improvements. The update includes changes to Swift APIs, removing the GAD prefix and renaming GAM to AdManager and GADM to Mediation. Swift 6 concurrency support is being introduced, and the minimum Xcode version is now 16.0. Version 10.x.x is deprecated and will sunset in Q2 2026, while versions 9.x.x will sunset on June 30, 2025.

Google AdSense Enhances Consent Management with Country-Specific Controls

2 months ago

Google Adsense Consent Mode +1 more

Google has introduced new customization options for European regulations messages in its Privacy settings, allowing publishers to manage consent on a country-by-country basis. Publishers can selectively display or hide the "do not consent" button based on country requirements, leading to potentially higher consent rates. This update provides flexibility for publishers to configure consent messages and optimize rates while ensuring compliance with local privacy laws.

Google Introduces Ad Inspector for Mobile App Debugging

3 months ago

Display Ads Google AdMob

Ad inspector is an in-app overlay that enables authorized devices to analyze Google Mobile Ads SDK test ad requests in real-time within mobile apps. It requires no coding to enable and helps test ad sources before user release. A 7-part video series on the Google AdMob YouTube channel provides tutorials on launching ad inspector, debugging requests, and viewing mediation and bidding details. Documentation is available for further learning.

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