Browse Google AdMob updates sorted by latest
2 days ago
IMA Android version 3.35.1 adds the ImaSdkFactory.initialize() method, which loads SDK resources before the first ad request, leading to faster load times and less ad buffering. It is advised to call this method early in the app to reduce the time to first frame for pre-roll ads, improving user experience and monetization. Benefits include a 0.25 to 0.5 seconds decrease in load time, with larger gains for TV implementations.
1 months ago
Google's Server Guided Ad Insertion (SGAI) provides a flexible and efficient method for integrating ads into video content. It combines server-side and client-side insertion for a seamless experience, enhancing branding with formats like squeezebacks. SGAI utilizes Google Dynamic Ad Insertion for ad selection, optimizing ad fill rates for live events through the Early Ad Break Notification API. It supports both client-side and server-side ad stitching.
1 months ago
AdMob has introduced enhanced performance reporting in the Ads Activity report and card, integrating user metrics for better analytics. Publishers can analyze ads performance alongside user metrics by parameters like format, mediation group, and ad source. To access these metrics, apps must be linked to Firebase for data flow. This beta release enhances AdMob's analytics, giving publishers tools to optimize advertising performance.
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1 months ago
Google has updated AdMob Mediation to simplify management, enhance flexibility, improve search capabilities, and automate tasks. Developers can track minimum ad prices and receive automatic suggestions for line items when adding ad units. Mediation ad source instances can be managed directly from the ad sources tab, making it easier to add or delete mappings. Enhanced search features help users locate ad unit mappings efficiently.
2 months ago
Google has announced that US AdMob publishers can now use PayPal Hyperwallet for advertising revenue. This option offers more flexibility and may reduce wait times for accessing funds. AdMob is evolving to better meet publishers' needs and enhance accessibility for US mobile app developers. Publishers can update their payment preferences through their AdMob dashboard.
2 months ago
Google has released version 24.0.0 of the Android Google Mobile Ads SDK, urging users to upgrade for new features. The SDK now requires a minimum Android API level of 23. The `OPTIMIZE_INITIALIZATION` and `OPTIMIZE_AD_LOADING` flags are enabled by default to reduce ANRs. The `android.adservices.AD_SERVICES_CONFIG` property has been removed for flexibility. Older SDK versions are deprecated, with sunset dates for June 2026.
2 months ago
Google has improved its AdMob Mediation A/B Testing platform with faster result processing and better visualization tools. The platform now uses granular data analysis, providing test results within days for quicker optimization. New chart reporting features allow real-time performance monitoring of both variants. Key metrics like scaled revenue, eCPM, match rate, and impressions are summarized, along with detailed charts for daily performance comparisons.
2 months ago
Version 12.0.0 of the Google Mobile Ads SDK is now available, and upgrading is recommended for new features and performance improvements. The update includes changes to Swift APIs, removing the GAD prefix and renaming GAM to AdManager and GADM to Mediation. Swift 6 concurrency support is being introduced, and the minimum Xcode version is now 16.0. Version 10.x.x is deprecated and will sunset in Q2 2026, while versions 9.x.x will sunset on June 30, 2025.
3 months ago
Google has introduced new customization options for European regulations messages in its Privacy settings, allowing publishers to manage consent on a country-by-country basis. Publishers can selectively display or hide the "do not consent" button based on country requirements, leading to potentially higher consent rates. This update provides flexibility for publishers to configure consent messages and optimize rates while ensuring compliance with local privacy laws.
