Google AdMob News & Updates for February 2025

Google Enhances AdMob Mediation A/B Testing with Faster Results and Visualization Tools

9 days ago

Google has improved its AdMob Mediation A/B Testing platform with faster result processing and better visualization tools. The platform now uses granular data analysis, providing test results within days for quicker optimization. New chart reporting features allow real-time performance monitoring of both variants. Key metrics like scaled revenue, eCPM, match rate, and impressions are summarized, along with detailed charts for daily performance comparisons.

Google Mobile Ads SDK Version 12.0.0 Now Available for Upgrade

10 days ago

Google AdMob

Version 12.0.0 of the Google Mobile Ads SDK is now available, and upgrading is recommended for new features and performance improvements. The update includes changes to Swift APIs, removing the GAD prefix and renaming GAM to AdManager and GADM to Mediation. Swift 6 concurrency support is being introduced, and the minimum Xcode version is now 16.0. Version 10.x.x is deprecated and will sunset in Q2 2026, while versions 9.x.x will sunset on June 30, 2025.

Google AdSense Enhances Consent Management with Country-Specific Controls

20 days ago

Google Adsense Consent Mode +1 more

Google has introduced new customization options for European regulations messages in its Privacy settings, allowing publishers to manage consent on a country-by-country basis. Publishers can selectively display or hide the "do not consent" button based on country requirements, leading to potentially higher consent rates. This update provides flexibility for publishers to configure consent messages and optimize rates while ensuring compliance with local privacy laws.

Google Introduces Ad Inspector for Mobile App Debugging

2 months ago

Display Ads Google AdMob

Ad inspector is an in-app overlay that enables authorized devices to analyze Google Mobile Ads SDK test ad requests in real-time within mobile apps. It requires no coding to enable and helps test ad sources before user release. A 7-part video series on the Google AdMob YouTube channel provides tutorials on launching ad inspector, debugging requests, and viewing mediation and bidding details. Documentation is available for further learning.

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AdMob Launches High-Engagement Ads Setting for Improved Ad Performance and User Control

3 months ago

Google AdMob

AdMob is introducing a new app-level setting for high-engagement ads in interstitial and rewarded formats, giving developers more control and potentially improving ad performance and revenue. This setting allows ads to be skippable within specified times and adds more steps to exit. By default, high-engagement ads are enabled. Developers can adjust these settings to optimize user engagement and ad strategy.

Google AdMob Enhances Performance Reporting with New User Metrics (Beta)

5 months ago

Google AdMob

Google's AdMob has updated its reporting with new user metrics in the Ads Activity report and card. The beta release on September 23, 2024, offers developers insights into ad performance and user engagement. Features include consolidated reporting, metrics like Active Users, Ad Viewers, Ad Viewer Rate, improved dimension compatibility, and a Firebase integration requirement. This update enhances AdMob analytics for better monetization decisions.

Google AdSense Adopts New Data Privacy Frameworks for UK and Swiss Transfers

5 months ago

Google Adsense Google AdMob

Google announced an update to its transatlantic data flows for Ads Services, effective 16 September 2024. It will use the Swiss-U.S. Data Privacy Framework for Switzerland and the UK Extension to the EU-U.S. Data Privacy Framework for the UK. These complement the EU-U.S. framework used since 1 September 2023. No action is required from AdSense users, ensuring compliance with international data protection regulations and enhanced data protection.

Google Shifts Video Content Policies to 'Restrictions,' May Affect Publisher Ad Revenue

5 months ago

Google Adsense Google AdMob

Google's new video inventory policies, effective September 23, 2024, move existing policies to Google Publisher Restrictions, potentially reducing ads for restricted content. Google Ads and non-direct Ad Manager transactions won't serve on restricted inventory, but other ads may. The policy defines four ad placement types, requires accurate placement signals, specific SDKs, and tags, and emphasizes user experience. Publishers should review these changes before implementation.

Google AdMob Updates Metric Names for Clarity in User Activity Reports

6 months ago

Google AdMob

Google AdMob has updated the names and tooltips for metrics derived from Daily active users (DAU) and Daily ad viewers (DAV) to Active users (AU) and Ad viewers (AV) for clarity. Metrics like Ad viewer rate, Ads ARPV, Overall ARPU, Imps/AU, Imps/AV, Imps/Sessions, and Sessions/AU have also been renamed. These changes aim to improve the interpretation of data when not aggregated by date.

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