Swipe Insight Swipe Insight Logo

Google AdMob News

Browse Google AdMob updates sorted by latest

AdMob Launches High-Engagement Ads Setting for Improved Ad Performance and User Control

AdMob Launches High-Engagement Ads Setting for Improved Ad Performance and User Control

1 months ago

Google AdMob

AdMob is introducing a new app-level setting for high-engagement ads in interstitial and rewarded formats, giving developers more control and potentially improving ad performance and revenue. This setting allows ads to be skippable within specified times and adds more steps to exit. By default, high-engagement ads are enabled. Developers can adjust these settings to optimize user engagement and ad strategy.

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Tired of spending too much time creating audits for your clients?

Tired of spending too much time creating audits for your clients?

Featured

Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.

Google AdMob Enhances Performance Reporting with New User Metrics (Beta)

Google AdMob Enhances Performance Reporting with New User Metrics (Beta)

2 months ago

Google AdMob

Google's AdMob has updated its reporting with new user metrics in the Ads Activity report and card. The beta release on September 23, 2024, offers developers insights into ad performance and user engagement. Features include consolidated reporting, metrics like Active Users, Ad Viewers, Ad Viewer Rate, improved dimension compatibility, and a Firebase integration requirement. This update enhances AdMob analytics for better monetization decisions.

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google AdSense Adopts New Data Privacy Frameworks for UK and Swiss Transfers

Google AdSense Adopts New Data Privacy Frameworks for UK and Swiss Transfers

3 months ago

Google Adsense Google AdMob

Google announced an update to its transatlantic data flows for Ads Services, effective 16 September 2024. It will use the Swiss-U.S. Data Privacy Framework for Switzerland and the UK Extension to the EU-U.S. Data Privacy Framework for the UK. These complement the EU-U.S. framework used since 1 September 2023. No action is required from AdSense users, ensuring compliance with international data protection regulations and enhanced data protection.

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Shifts Video Content Policies to 'Restrictions,' May Affect Publisher Ad Revenue

Google Shifts Video Content Policies to 'Restrictions,' May Affect Publisher Ad Revenue

3 months ago

Google Adsense Google AdMob

Google's new video inventory policies, effective September 23, 2024, move existing policies to Google Publisher Restrictions, potentially reducing ads for restricted content. Google Ads and non-direct Ad Manager transactions won't serve on restricted inventory, but other ads may. The policy defines four ad placement types, requires accurate placement signals, specific SDKs, and tags, and emphasizes user experience. Publishers should review these changes before implementation.

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google AdMob Updates Metric Names for Clarity in User Activity Reports

Google AdMob Updates Metric Names for Clarity in User Activity Reports

4 months ago

Google AdMob

Google AdMob has updated the names and tooltips for metrics derived from Daily active users (DAU) and Daily ad viewers (DAV) to Active users (AU) and Ad viewers (AV) for clarity. Metrics like Ad viewer rate, Ads ARPV, Overall ARPU, Imps/AU, Imps/AV, Imps/Sessions, and Sessions/AU have also been renamed. These changes aim to improve the interpretation of data when not aggregated by date.

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google AdMob Unveils New Suite to Boost Revenue with First-Party Data

Google AdMob Unveils New Suite to Boost Revenue with First-Party Data

7 months ago

Display Ads Google AdMob

Google AdMob has introduced a suite of products to help app publishers boost revenue using first-party data. The suite includes tools for consent management, ads personalization controls, and the Publisher Privacy Treatment API. It also introduces publisher first-party ID for apps, user insight surveys, and app analytics connection, all designed to respect user privacy and manage regulatory compliance.

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source

FAQs