
Google App Campaigns on iOS Get New Bidding YouTube Ads Video Tools and Measurement
29 days ago
Google App campaigns on iOS now support Target ROAS, Max conversions, and Max conversion value bidding. A co-branded ad format promotes YouTube creator videos in campaigns. Video enhancements resize or flip videos for different placements. On-device conversion measurement uses deidentified data for better optimization and reporting, enabling more accurate iOS attribution with App Attribution Partner reporting.