Google AdMob News & Updates for October 2025

Google Mobile Ads mediation adapters now support Swift Package Manager for iOS projects

7 days ago

Google Mobile Ads mediation adapters are now available for iOS projects via Swift Package Manager (SPM), simplifying integration. Supported adapters include AppLovin, DT Exchange, IronSource, Liftoff Monetize, i-mobile, inMobi, Meta, Mintegral, Pangle, and Unity, each with specific minimum versions. More adapters will be added soon, and users can check the GitHub page for updates. For questions, reach out on the Google Advertising and Measurement Community Discord.

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Google App Campaigns on iOS Get New Bidding YouTube Ads Video Tools and Measurement

1 months ago

Google Ads Google AdMob

Google App campaigns on iOS now support Target ROAS, Max conversions, and Max conversion value bidding. A co-branded ad format promotes YouTube creator videos in campaigns. Video enhancements resize or flip videos for different placements. On-device conversion measurement uses deidentified data for better optimization and reporting, enabling more accurate iOS attribution with App Attribution Partner reporting.

Google AdMob Introduces Ad Load Latency Metric in Ads Activity Report

1 months ago

Google AdMob

Ad load latency in AdMob measures the time from ad request to response, including SDK loading but excluding bidding auction and display time. It has two types: ad source latency, the time to get a response from an ad source, and mediation group latency, the time through the mediation waterfall. Latency excludes timeouts over 60 seconds, usually from app backgrounding. Reports vary by selected dimensions.

Google AdMob launches new Privacy and Messaging report beta for user interaction data

2 months ago

Google AdMob

Google AdMob has introduced a new Privacy & messaging report type that shows how users interact with messages in apps. This report helps understand which messages reach users and their interactions. It includes data for all apps in Ad Manager and AdMob. European regulation messages may appear globally if 'Everywhere' targeting is selected. Consent choices may not sum to total message impressions if users don't respond.

IMA Android 3.35.1 introduces faster loading methods

5 months ago

Google AdMob

IMA Android version 3.35.1 adds the ImaSdkFactory.initialize() method, which loads SDK resources before the first ad request, leading to faster load times and less ad buffering. It is advised to call this method early in the app to reduce the time to first frame for pre-roll ads, improving user experience and monetization. Benefits include a 0.25 to 0.5 seconds decrease in load time, with larger gains for TV implementations.

Google Introduces Server Guided Ad Insertion for Enhanced Livestream Ad Experiences

6 months ago

Programmatic Ads Google AdMob

Google's Server Guided Ad Insertion (SGAI) provides a flexible and efficient method for integrating ads into video content. It combines server-side and client-side insertion for a seamless experience, enhancing branding with formats like squeezebacks. SGAI utilizes Google Dynamic Ad Insertion for ad selection, optimizing ad fill rates for live events through the Early Ad Break Notification API. It supports both client-side and server-side ad stitching.

AdMob Enhances Performance Reporting with User Metrics Integration

6 months ago

Google AdMob

AdMob has introduced enhanced performance reporting in the Ads Activity report and card, integrating user metrics for better analytics. Publishers can analyze ads performance alongside user metrics by parameters like format, mediation group, and ad source. To access these metrics, apps must be linked to Firebase for data flow. This beta release enhances AdMob's analytics, giving publishers tools to optimize advertising performance.

Google updates AdMob Mediation with simplified management and enhanced automation features

7 months ago

Google AdMob

Google has updated AdMob Mediation to simplify management, enhance flexibility, improve search capabilities, and automate tasks. Developers can track minimum ad prices and receive automatic suggestions for line items when adding ad units. Mediation ad source instances can be managed directly from the ad sources tab, making it easier to add or delete mappings. Enhanced search features help users locate ad unit mappings efficiently.

Google AdMob Introduces PayPal Hyperwallet Payment Option for US Publishers

7 months ago

Google AdMob

Google has announced that US AdMob publishers can now use PayPal Hyperwallet for advertising revenue. This option offers more flexibility and may reduce wait times for accessing funds. AdMob is evolving to better meet publishers' needs and enhance accessibility for US mobile app developers. Publishers can update their payment preferences through their AdMob dashboard.

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