
Google App Campaigns on iOS Get New Bidding YouTube Ads Video Tools and Measurement
9 days ago
Google App campaigns on iOS now support Target ROAS, Max conversions, and Max conversion value bidding. A co-branded ad format promotes YouTube creator videos in campaigns. Video enhancements resize or flip videos for different placements. On-device conversion measurement uses deidentified data for better optimization and reporting, enabling more accurate iOS attribution with App Attribution Partner reporting.