Google has rolled out significant improvements to its AdMob Mediation A/B Testing platform, introducing faster result processing and enhanced visualization tools to help developers optimize their mediation setup more efficiently.
The platform now leverages more granular data analysis in its A/B Testing framework, dramatically reducing the time needed to generate recommendations. Test results are now available within a few days, enabling developers to make data-driven decisions and optimize their mediation configuration more rapidly than before.
Google has integrated comprehensive chart reporting capabilities into the A/B testing interface. These new visual tools provide real-time performance monitoring of both Variant A and Variant B, offering clear, interpretable results during active tests.
Key Performance Metrics
The new summary chart feature presents a comprehensive overview of critical metrics including:
- Scaled revenue
- eCPM (effective Cost Per Mille)
- Match rate
- Scaled impressions
Developers can now access detailed line charts for each metric, displaying daily performance data. The system presents Variant B's performance as a percentage change compared to Variant A, allowing for quick and intuitive performance comparisons through an interactive tab interface.
