Google has announced an important update to its approach to transatlantic data flows, affecting users of its Ads Services, including AdSense. This change, effective from 16 September 2024, introduces new data privacy frameworks for transferring personal information from the UK and Switzerland to the United States.

Key Updates:

1. Google will now rely on the Swiss-U.S. Data Privacy Framework for data transfers from Switzerland to the U.S.
2. The UK Extension to the EU-U.S. Data Privacy Framework will be used for data transfers from the UK to the U.S.
3. These frameworks complement the EU-U.S. Data Privacy Framework, which Google has been using since 1 September 2023.
4. The update applies to certain circumstances involving personal information transfers.

What This Means for AdSense Users:

• No action is required from AdSense publishers or advertisers to comply with these new frameworks.
• The change aims to ensure continued compliance with international data protection regulations.
• Users can expect enhanced protection for personal data transferred across borders.

This update reflects Google's ongoing commitment to data privacy and its efforts to align with evolving international data protection standards. AdSense users can continue to use the service with the assurance that their data transfers are covered by these recognized privacy frameworks.

For more detailed information, users are encouraged to review Google's official documentation on data privacy and international transfers.