Google AdSense Adopts New Data Privacy Frameworks for UK and Swiss Transfers

September 09, 2024 at 5:08:26 PM

TL;DR Google announced an update to its transatlantic data flows for Ads Services, effective 16 September 2024. It will use the Swiss-U.S. Data Privacy Framework for Switzerland and the UK Extension to the EU-U.S. Data Privacy Framework for the UK. These complement the EU-U.S. framework used since 1 September 2023. No action is required from AdSense users, ensuring compliance with international data protection regulations and enhanced data protection.

Google AdSense Adopts New Data Privacy Frameworks for UK and Swiss Transfers

Google has announced an important update to its approach to transatlantic data flows, affecting users of its Ads Services, including AdSense. This change, effective from 16 September 2024, introduces new data privacy frameworks for transferring personal information from the UK and Switzerland to the United States.

Key Updates:

  1. Google will now rely on the Swiss-U.S. Data Privacy Framework for data transfers from Switzerland to the U.S.
  2. The UK Extension to the EU-U.S. Data Privacy Framework will be used for data transfers from the UK to the U.S.
  3. These frameworks complement the EU-U.S. Data Privacy Framework, which Google has been using since 1 September 2023.
  4. The update applies to certain circumstances involving personal information transfers.

What This Means for AdSense Users:

  • No action is required from AdSense publishers or advertisers to comply with these new frameworks.
  • The change aims to ensure continued compliance with international data protection regulations.
  • Users can expect enhanced protection for personal data transferred across borders.

This update reflects Google's ongoing commitment to data privacy and its efforts to align with evolving international data protection standards. AdSense users can continue to use the service with the assurance that their data transfers are covered by these recognized privacy frameworks.

For more detailed information, users are encouraged to review Google's official documentation on data privacy and international transfers.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Google AdSense Updates TCF Error Reporting for Better CMP Compliance

Google AdSense Updates TCF Error Reporting for Better CMP Compliance

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google AdMob Enhances Performance Reporting with New User Metrics (Beta)

Google AdMob Enhances Performance Reporting with New User Metrics (Beta)

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google AdSense Adds French, Spanish, Japanese to Auto Ads Search

Google AdSense Adds French, Spanish, Japanese to Auto Ads Search

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Automate Your GA4 Audit - Say Goodbye to Manual Checks!

Automate Your GA4 Audit - Say Goodbye to Manual Checks!

Sponsored
GA4 Auditor
GA4 Auditor

Verified Sponsor

Verified Sponsor

GA4 Auditor is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Google Shifts Video Content Policies to 'Restrictions,' May Affect Publisher Ad Revenue

Google Shifts Video Content Policies to 'Restrictions,' May Affect Publisher Ad Revenue

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Stops AdSense Monetization for Russia-Based Publishers

Google Stops AdSense Monetization for Russia-Based Publishers

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google AdMob Updates Metric Names for Clarity in User Activity Reports

Google AdMob Updates Metric Names for Clarity in User Activity Reports

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Adsense Updates dynamic content and personalised advertising policies

Google Adsense Updates dynamic content and personalised advertising policies

Related Tools

GA4 Auditor logo

GA4 Auditor

Verified Tool

Verified Tool

GA4 Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated GA4 audits with actionable insights

Get Featured Here

Showcase your tool in this list.

Contact Us
Singular logo

Singular

Unified marketing data and next-gen attribution

Reporting