Google Adsense News & Updates for May 2025

Google AdSense to Remove Video Games Ads Blocking Option Starting May 2025

2 days ago

Google AdSense will remove the "Video Games (Casual & Online)" sensitive category from Blocking controls on May 15, 2025, preventing users from blocking ads from video games using this category. Existing blocks will be marked as "Deprecated" and will no longer apply after June 15, 2025. Users can still block ads through general categories like "Video Games, Consoles & Accessories." It is recommended to review and update existing blocks to maintain brand safety.

Google AdSense updates Policy center with new issue labels and filters for clarity

13 days ago

Google Adsense

Google AdSense has updated its Policy center by adding three new issue labels: policy issue, regulatory issue, and advertiser preference, along with new filters. These updates aim to help users understand and resolve issues more effectively. Changes include replacing the "Must fix" label, enhancing filtering options, updating the "Issue details" page, and allowing users to contest incorrect issue labels.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Google AdSense Launches New Version of Rewarded Ads for User Engagement

29 days ago

Google Adsense

Google AdSense has launched a new version of rewarded ads, allowing users to choose to view ads for rewards like premium content or coupons. Advertisers can set different reward values for various ad units. These ads are full-page images or videos, with a countdown timer showing how long users must watch to earn their reward. If users close the ad early, they are prompted to confirm their choice, and closing the ad means they do not receive the reward.

Google AdSense Streamlines Email Communications

3 months ago

Google Adsense

Google AdSense will consolidate its marketing email categories in April 2025, merging two existing types into one. Subscribers will receive improved content, including performance reports, optimization tips, webinar invitations, and growth recommendations. A 60-day adjustment period will allow users to review and modify their preferences, including opting out of certain emails. Users can continue to adjust their email settings at any time after the consolidation.

Google AdSense Enhances Consent Management with Country-Specific Controls

3 months ago

Google Adsense Consent Mode +1 more

Google has introduced new customization options for European regulations messages in its Privacy settings, allowing publishers to manage consent on a country-by-country basis. Publishers can selectively display or hide the "do not consent" button based on country requirements, leading to potentially higher consent rates. This update provides flexibility for publishers to configure consent messages and optimize rates while ensuring compliance with local privacy laws.

Google AdSense Adds Collapsible Anchors for Better Ad Performance on Mobile Devices

5 months ago

Google Adsense

Google AdSense is introducing collapsible anchors to enhance anchor ads. These ads automatically enlarge on mobile devices for better visibility and can be easily shrunk back by users. Existing anchor ads will be updated automatically within 30 days, but users can opt out through their AdSense account settings. Anchor ads stick to the screen's edge and are dismissible, appearing mainly on mobile devices but also on desktops.

Google AdSense Changes First-Party Cookie Controls for Better Third-Party Demand Access

5 months ago

Google Adsense

Google AdSense is changing how first-party cookies are managed to simplify controls and improve access to third-party demand. Controls for enabling first-party cookies and personalization are now combined into one. Starting December 4, 2024, first-party cookies will be shared with Authorized Buyers, excluding users in the EEA, Switzerland, UK, California, and some US states. If using personalization, sharing with Authorized Buyers is on by default.

Google Adsense US Publishers Must Resubmit W-8 Tax Forms by December 31, 2024

6 months ago

Google Adsense

Publishers who submitted a W-8 tax form in 2021 need to resubmit their US tax forms in AdSense by December 31, 2024, to ensure their tax information is accurate. This resubmission allows Google to apply the correct withholding rate and ensure timely payments. W-9 tax forms do not expire. To check if this applies, sign in to AdSense, go to Payments info, Manage settings, and review the United States tax info under Payments profile.

Google AdSense Updates TCF Error Reporting for Better CMP Compliance

7 months ago

Google Adsense

Google has updated its Transparency and Consent Framework (TCF) error reporting system for AdSense publishers, effective September 30, 2024. The update introduces two new error types: Error 9.1 for non-Google-certified TCF CMPs and Error 10.1 for requests from the EEA, UK, or Switzerland lacking TCF signals. These errors help publishers troubleshoot CMP issues, ensuring compliance with privacy regulations.

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