Google Adsense News & Updates for February 2025

Google AdSense Streamlines Email Communications

16 days ago

Google AdSense will consolidate its marketing email categories in April 2025, merging two existing types into one. Subscribers will receive improved content, including performance reports, optimization tips, webinar invitations, and growth recommendations. A 60-day adjustment period will allow users to review and modify their preferences, including opting out of certain emails. Users can continue to adjust their email settings at any time after the consolidation.

Google AdSense Enhances Consent Management with Country-Specific Controls

21 days ago

Google Adsense Consent Mode +1 more

Google has introduced new customization options for European regulations messages in its Privacy settings, allowing publishers to manage consent on a country-by-country basis. Publishers can selectively display or hide the "do not consent" button based on country requirements, leading to potentially higher consent rates. This update provides flexibility for publishers to configure consent messages and optimize rates while ensuring compliance with local privacy laws.

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Google AdSense Adds Collapsible Anchors for Better Ad Performance on Mobile Devices

3 months ago

Google Adsense

Google AdSense is introducing collapsible anchors to enhance anchor ads. These ads automatically enlarge on mobile devices for better visibility and can be easily shrunk back by users. Existing anchor ads will be updated automatically within 30 days, but users can opt out through their AdSense account settings. Anchor ads stick to the screen's edge and are dismissible, appearing mainly on mobile devices but also on desktops.

Google AdSense Changes First-Party Cookie Controls for Better Third-Party Demand Access

3 months ago

Google Adsense

Google AdSense is changing how first-party cookies are managed to simplify controls and improve access to third-party demand. Controls for enabling first-party cookies and personalization are now combined into one. Starting December 4, 2024, first-party cookies will be shared with Authorized Buyers, excluding users in the EEA, Switzerland, UK, California, and some US states. If using personalization, sharing with Authorized Buyers is on by default.

Google Adsense US Publishers Must Resubmit W-8 Tax Forms by December 31, 2024

3 months ago

Google Adsense

Publishers who submitted a W-8 tax form in 2021 need to resubmit their US tax forms in AdSense by December 31, 2024, to ensure their tax information is accurate. This resubmission allows Google to apply the correct withholding rate and ensure timely payments. W-9 tax forms do not expire. To check if this applies, sign in to AdSense, go to Payments info, Manage settings, and review the United States tax info under Payments profile.

Google AdSense Updates TCF Error Reporting for Better CMP Compliance

4 months ago

Google Adsense

Google has updated its Transparency and Consent Framework (TCF) error reporting system for AdSense publishers, effective September 30, 2024. The update introduces two new error types: Error 9.1 for non-Google-certified TCF CMPs and Error 10.1 for requests from the EEA, UK, or Switzerland lacking TCF signals. These errors help publishers troubleshoot CMP issues, ensuring compliance with privacy regulations.

Google AdSense Adds French, Spanish, Japanese to Auto Ads Search

5 months ago

Google Adsense

Google has expanded language support for the related search feature in Auto ads, adding French, Spanish, and Japanese to the previously supported English and German. This update, effective September 11, 2024, allows more publishers to use the feature, potentially improving user engagement and ad relevance. The feature is automatically available for supported languages, while unsupported languages will not display related search even if enabled.

Google AdSense Adopts New Data Privacy Frameworks for UK and Swiss Transfers

5 months ago

Google Adsense Google AdMob

Google announced an update to its transatlantic data flows for Ads Services, effective 16 September 2024. It will use the Swiss-U.S. Data Privacy Framework for Switzerland and the UK Extension to the EU-U.S. Data Privacy Framework for the UK. These complement the EU-U.S. framework used since 1 September 2023. No action is required from AdSense users, ensuring compliance with international data protection regulations and enhanced data protection.

Google Shifts Video Content Policies to 'Restrictions,' May Affect Publisher Ad Revenue

5 months ago

Google Adsense Google AdMob

Google's new video inventory policies, effective September 23, 2024, move existing policies to Google Publisher Restrictions, potentially reducing ads for restricted content. Google Ads and non-direct Ad Manager transactions won't serve on restricted inventory, but other ads may. The policy defines four ad placement types, requires accurate placement signals, specific SDKs, and tags, and emphasizes user experience. Publishers should review these changes before implementation.

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