
Google AdSense adds universal opt-out and privacy controls for multiple US states
20 days ago
Google AdSense has added new universal opt-out mechanisms and privacy controls to comply with laws in several US states. States including Colorado, Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey, and Maryland have provisions requiring Global Privacy Control signals to opt users out of ad targeting, data sale, or sharing. Google will receive these signals and trigger restricted data processing mode for affected ad requests.