Google Adsense News & Updates for July 2025

Google AdSense to Remove Additional Ad Technology Vendors Opt-Out Control by July 2025

27 days ago

Google AdSense will remove its additional ad technology vendors opt-out control in two phases starting June 2025. The control is labeled 'Deprecated' on June 2 and removed by July 7. Google says it is obsolete and no longer provides useful privacy or brand safety functions. Publishers need not act, and other blocking controls remain. Google recommends using consent management platforms for regulatory compliance. This streamlines AdSense controls.

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Google AdSense adds new settings to control anchor and side rail ad positions

1 months ago

Google Adsense

Google added a setting for AdSense publishers to choose anchor ad positions with options for top, bottom, or both. Side rail ads can be placed on the left, right, or both sides. These settings offer more control over overlay ad formats in Auto ads but won't override custom code disabling top anchor ads. Publishers can select positions via their AdSense account under Auto ads settings and apply changes to their sites.

Google Adsense removes ad choice control from European Privacy and messaging settings

1 months ago

Google Adsense

Google Adsense has deprecated account-level control for non-personalised ads in Privacy & messaging. The option to choose ad types has been removed from European message settings. Publishers are encouraged to use the IAB TCF framework for user consent in the EEA, UK, and Switzerland. AdSense asynchronous ad tags allow serving personalised or non-personalised ads per page.

Google AdSense Updates Auto Optimize Feature for Enhanced Site Level Control

1 months ago

Google Adsense

Google AdSense has enhanced the Auto optimize feature, allowing site-level configuration. Users can manage settings on the Ads page, with existing configurations applied to all sites. A checkbox for automatically applying experiment winners has been added, along with a column for monitoring Auto optimize status. New sites will have Auto optimize enabled by default. AFS publishers can find their settings on a new page linked from the Experiments section.

Google AdSense to Remove Video Games Ads Blocking Option Starting May 2025

1 months ago

Google Adsense

Google AdSense will remove the "Video Games (Casual & Online)" sensitive category from Blocking controls on May 15, 2025, preventing users from blocking ads from video games using this category. Existing blocks will be marked as "Deprecated" and will no longer apply after June 15, 2025. Users can still block ads through general categories like "Video Games, Consoles & Accessories." It is recommended to review and update existing blocks to maintain brand safety.

Google AdSense updates Policy center with new issue labels and filters for clarity

2 months ago

Google Adsense

Google AdSense has updated its Policy center by adding three new issue labels: policy issue, regulatory issue, and advertiser preference, along with new filters. These updates aim to help users understand and resolve issues more effectively. Changes include replacing the "Must fix" label, enhancing filtering options, updating the "Issue details" page, and allowing users to contest incorrect issue labels.

Google AdSense Launches New Version of Rewarded Ads for User Engagement

2 months ago

Google Adsense

Google AdSense has launched a new version of rewarded ads, allowing users to choose to view ads for rewards like premium content or coupons. Advertisers can set different reward values for various ad units. These ads are full-page images or videos, with a countdown timer showing how long users must watch to earn their reward. If users close the ad early, they are prompted to confirm their choice, and closing the ad means they do not receive the reward.

Google AdSense Streamlines Email Communications

4 months ago

Google Adsense

Google AdSense will consolidate its marketing email categories in April 2025, merging two existing types into one. Subscribers will receive improved content, including performance reports, optimization tips, webinar invitations, and growth recommendations. A 60-day adjustment period will allow users to review and modify their preferences, including opting out of certain emails. Users can continue to adjust their email settings at any time after the consolidation.

Google AdSense Enhances Consent Management with Country-Specific Controls

5 months ago

Google Adsense Consent Mode +1 more

Google has introduced new customization options for European regulations messages in its Privacy settings, allowing publishers to manage consent on a country-by-country basis. Publishers can selectively display or hide the "do not consent" button based on country requirements, leading to potentially higher consent rates. This update provides flexibility for publishers to configure consent messages and optimize rates while ensuring compliance with local privacy laws.

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