Google Adsense News & Updates for October 2025

Google replaces Ad Networks blocking with Authorized Buyers control in AdSense

17 days ago

Google is replacing the Ad Networks blocking control in AdSense with a new Authorized Buyers control starting November 6, 2025. This new control excludes inactive, test, and DV360 ad networks. Existing blocked networks stay unchanged, and new authorized buyers are allowed by default. The Authorized Buyers page offers better visibility and control. Management moves from Ad review center to the new page after launch.

Google launches new traffic source breakdown report in AdSense for better visitor insights

25 days ago

Google Adsense

Google AdSense introduced a traffic source breakdown report to help users understand where their visitors come from. It divides traffic into direct traffic and traffic from popular platforms like search engines and social media. This feature is available for reports from July 21, 2025, but is fully compatible only with AdSense for Content, with limited support for AdSense for Search.

Google AdSense retires session metrics switch to Google Analytics 4

27 days ago

Google Adsense

Google is discontinuing session-related metrics in AdSense, including "Ad sessions" and "Ad session RPM." For detailed session data and user behavior analysis, users should switch to Google Analytics, which offers extensive metrics and insights. Linking Google Analytics 4 with AdSense is recommended for better audience and traffic understanding.

Google AdSense adds universal opt-out and privacy controls for multiple US states

3 months ago

Google Adsense

Google AdSense has added new universal opt-out mechanisms and privacy controls to comply with laws in several US states. States including Colorado, Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey, and Maryland have provisions requiring Global Privacy Control signals to opt users out of ad targeting, data sale, or sharing. Google will receive these signals and trigger restricted data processing mode for affected ad requests.

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Google AdSense to Remove Additional Ad Technology Vendors Opt-Out Control by July 2025

4 months ago

Google Adsense

Google AdSense will remove its additional ad technology vendors opt-out control in two phases starting June 2025. The control is labeled 'Deprecated' on June 2 and removed by July 7. Google says it is obsolete and no longer provides useful privacy or brand safety functions. Publishers need not act, and other blocking controls remain. Google recommends using consent management platforms for regulatory compliance. This streamlines AdSense controls.

Google AdSense adds new settings to control anchor and side rail ad positions

5 months ago

Google Adsense

Google added a setting for AdSense publishers to choose anchor ad positions with options for top, bottom, or both. Side rail ads can be placed on the left, right, or both sides. These settings offer more control over overlay ad formats in Auto ads but won't override custom code disabling top anchor ads. Publishers can select positions via their AdSense account under Auto ads settings and apply changes to their sites.

Google Adsense removes ad choice control from European Privacy and messaging settings

5 months ago

Google Adsense

Google Adsense has deprecated account-level control for non-personalised ads in Privacy & messaging. The option to choose ad types has been removed from European message settings. Publishers are encouraged to use the IAB TCF framework for user consent in the EEA, UK, and Switzerland. AdSense asynchronous ad tags allow serving personalised or non-personalised ads per page.

Google AdSense Updates Auto Optimize Feature for Enhanced Site Level Control

5 months ago

Google Adsense

Google AdSense has enhanced the Auto optimize feature, allowing site-level configuration. Users can manage settings on the Ads page, with existing configurations applied to all sites. A checkbox for automatically applying experiment winners has been added, along with a column for monitoring Auto optimize status. New sites will have Auto optimize enabled by default. AFS publishers can find their settings on a new page linked from the Experiments section.

Google AdSense to Remove Video Games Ads Blocking Option Starting May 2025

5 months ago

Google Adsense

Google AdSense will remove the "Video Games (Casual & Online)" sensitive category from Blocking controls on May 15, 2025, preventing users from blocking ads from video games using this category. Existing blocks will be marked as "Deprecated" and will no longer apply after June 15, 2025. Users can still block ads through general categories like "Video Games, Consoles & Accessories." It is recommended to review and update existing blocks to maintain brand safety.

Google Adsense News

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