Google has announced updates to the AdSense platform to comply with privacy regulations in various US states. These updates include new user messages for Colorado, Connecticut, Virginia, and Utah, in addition to California. These messages allow site visitors to opt out of the sale or sharing of their personal information.
Key Updates
- Manual Activation: For existing US state regulations messages, new states must be activated manually in the user interface targeting settings.
- Default Selection: For new US state regulations messages, all available US states will be selected by default, but this can be updated in the user interface targeting settings before publishing.
US State Regulations Message Settings
- Restrict Data Processing: Choose between showing personalized or non-personalized ads to users in applicable states (California, Virginia, Colorado, Connecticut, and Utah).
- Select Ad Partners: Choose which ad partners to use for serving ads to users in states subject to US state regulations.
- Manage Restricted Data Processing: Restrict data processing at the ad request level if you prefer not to apply it across your entire account.
These updates aim to help website owners comply with evolving privacy laws in specific US states.
