Google has announced upcoming changes to its AdSense policies, set to take effect in July 2024. These updates primarily focus on clarifying rules around ad placement in private communications and standardizing personalized advertising policies across Google's platforms.
What This Means for Publishers:
Ads in Private Communications:
- The new policy explicitly prohibits ads in private messaging areas. This means publishers cannot place ads in direct messages, live chats, video chats, or private chatrooms. It replaces the 'Ads on dynamic content' policy for AdMob and AdSense
- Impact: Publishers with apps or websites featuring these elements will need to ensure ads are not displayed in these private communication spaces.
Personalized Advertising:
- By moving the personalized advertising policy to a Google-wide Publisher Policy, Google is standardizing its approach across all its advertising platforms.
- Impact: While the rules themselves may not change significantly, publishers should be prepared for more consistent enforcement across different Google ad products.
These policy updates will also apply to Google Ad Manager partners when displaying Google Ads on their sites and apps in the open auction.
Google emphasizes that no immediate action is required from publishers regarding these changes. The updates are intended to streamline policies and provide a more consistent experience across Google's advertising platforms.
Publishers are advised to review the new policies when they take effect in July 2024 to ensure compliance with the updated guidelines. Below is a screenshot of the email sent to publishers.
