Google AdSense has introduced a new feature called collapsible anchors for anchor ads. These ads automatically enlarge their height on mobile devices for better visibility and can be easily collapsed by users. This feature aims to enhance ad performance by increasing visibility.
Key Features
- Automatic Enablement: If you already use anchor ads, collapsible anchors will be enabled automatically within the next 30 days.
- Opt-Out Option: Users can opt out by signing into their AdSense account, navigating to Ads, and turning off collapsible anchors under "Overlay formats" in the ad settings.
- User Interaction: Anchor ads stick to the edge of the user's screen and are easily dismissible. They primarily serve on mobile devices but can also appear on desktops.
- Placement: Anchor ads usually appear at the top of the screen unless it negatively affects user experience, in which case they appear at the bottom. They only show at the top after the user has scrolled down sufficiently.
Collapsible Anchors
- Enhanced Visibility: These ads automatically enlarge on mobile devices for better viewability.
- User Control: Users can shrink the ads back to their standard size immediately.
This new feature aims to improve the performance and user experience of anchor ads on mobile devices.
