Google AdSense has revealed plans to consolidate its marketing email categories starting April 2025. The platform will merge two existing email categories: "Customised help and performance suggestions" and "Periodic newsletters with tips and best practices."
Changes to Email Communications
The consolidation means newsletter subscribers will receive enhanced content including:
- Exclusive performance reports
- Personalized optimization tips
- Webinar invitations
- Account growth recommendations
Implementation Timeline
Google is providing a 60-day adjustment period for users to review and modify their preferences. During this window, subscribers can:
- Update their subscription settings
- Opt out of performance suggestion emails
- Maintain control over their email preferences
The company emphasizes that users retain the ability to modify their email preferences at any time, even after the consolidation takes effect.