Browse Google Ad Manager updates sorted by latest
8 days ago
The Ad Manager API now offers a read-only OAuth scope allowing developers to access user data without write permissions. This scope is exclusive to the Ad Manager API and not supported by the legacy SOAP API. It enhances security for read-only integrations like reporting tools. Existing apps need no changes, but migrating to this scope is recommended if write access isn't needed. Usual access controls still apply.
4 months ago
New updates for Google Ad Manager, AdSense, and AdMob aim to help publishers enhance monetization. AI tools automate manual tasks, including a brand safety feature that blocks unwanted ads, a generative AI reporting tool for custom reports, and an AI chat for instant support. The CTV Live-biddable solution assists in monetizing live events, while Buyer Direct simplifies direct deals with agencies, creating new revenue opportunities.
9 months ago
Google has launched Offerwall in Google Ad Manager to help publishers diversify revenue beyond traditional ads. It allows audiences to access content by watching ads, completing surveys, or making micro payments, with publishers able to add options like newsletter sign-ups. After testing with 1,000+ publishers, Offerwall is now available with AI-driven Optimize to boost engagement and revenue, aiding especially smaller publishers.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
1 years ago
v202502 of the Google Ad Manager API is now available as a maintenance release that introduces new error types for entity limits. Users can refer to the release notes for a complete list of changes and can reach out on the Ad Manager API forum for any API-related questions.
1 years ago
The IMA DAI SDK now supports passing the network code parameter for full-service stream requests, specifically for LiveStreamRequest and VODStreamRequest classes. This change allows IMA DAI to respect Ad Manager settings. Providing the network code ensures that programmatic limited ads are applied correctly. The network code can be passed on platforms like HTML5, Android, iOS, tvOS, Chromecast, and Roku. For more details, refer to the Ad Manager documentation.
1 years ago
Google Ad Manager API v202411 is now available as of November 21, 2024. This update introduces support for INVENTORY_FORMAT reporting dimensions and removes GOOGLE as a GrpProvider. The EndDateTime field in the PublisherQueryLanguageService Line_Item table has been renamed to ServingEndTime to differentiate it from the LineItem.endDateTime field. For more details, refer to the release notes or contact the Ad Manager API forum.
1 years ago
Google has enhanced session_start event processing in Google Analytics for properties linked to Google Ad Manager, especially when using send_page_view=false configuration. This update allows for more accurate user session measurement, benefiting developers needing precise tracking in custom implementations, single-page applications, or to avoid duplicate page views. Enhanced session tracking improves user behavior analysis, campaign performance assessment, and site optimization.
1 years ago
Google Ad Manager API v202408 is now available as of August 21, 2024. This release includes support for contextual targeting with ContentLabelTargeting and VerticalTargeting, and introduces AdsTxtService for MCM supply chain diagnostics. Additionally, the VIDEO_PLACEMENT_NAME dimension in reporting has been replaced by VIDEO_PLCMT_NAME to align with updated IAB definitions. For more details, refer to the release notes.
