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Google Ad Manager News

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Google Enhances IMA DAI SDK with Network Code Parameter Support

Google Enhances IMA DAI SDK with Network Code Parameter Support

25 days ago

Programmatic Ads Google Ad Manager

The IMA DAI SDK now supports passing the network code parameter for full-service stream requests, specifically for LiveStreamRequest and VODStreamRequest classes. This change allows IMA DAI to respect Ad Manager settings. Providing the network code ensures that programmatic limited ads are applied correctly. The network code can be passed on platforms like HTML5, Android, iOS, tvOS, Chromecast, and Roku. For more details, refer to the Ad Manager documentation.

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Google for Developers

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The Ultimate Google Analytics Audit Tool

The Ultimate Google Analytics Audit Tool

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Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.

Google Ad Manager API v202411 Released

Google Ad Manager API v202411 Released

3 months ago

Google Ad Manager

Google Ad Manager API v202411 is now available as of November 21, 2024. This update introduces support for INVENTORY_FORMAT reporting dimensions and removes GOOGLE as a GrpProvider. The EndDateTime field in the PublisherQueryLanguageService Line_Item table has been renamed to ServingEndTime to differentiate it from the LineItem.endDateTime field. For more details, refer to the release notes or contact the Ad Manager API forum.

Google for Developers
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Google Analytics Enhances Session Start Tracking for Ad Manager Users

Google Analytics Enhances Session Start Tracking for Ad Manager Users

6 months ago

Google Analytics Google Ad Manager

Google has enhanced session_start event processing in Google Analytics for properties linked to Google Ad Manager, especially when using send_page_view=false configuration. This update allows for more accurate user session measurement, benefiting developers needing precise tracking in custom implementations, single-page applications, or to avoid duplicate page views. Enhanced session tracking improves user behavior analysis, campaign performance assessment, and site optimization.

Google
Google

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Google Ad Manager API v202408 Introduces New Features and Reporting Changes

Google Ad Manager API v202408 Introduces New Features and Reporting Changes

6 months ago

Google Ad Manager

Google Ad Manager API v202408 is now available as of August 21, 2024. This release includes support for contextual targeting with ContentLabelTargeting and VerticalTargeting, and introduces AdsTxtService for MCM supply chain diagnostics. Additionally, the VIDEO_PLACEMENT_NAME dimension in reporting has been replaced by VIDEO_PLCMT_NAME to align with updated IAB definitions. For more details, refer to the release notes.

Google for Developers
Google for Developers

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