Google Ad Manager News & Updates for July 2025

Google launches Offerwall in Ad Manager to boost publisher revenue options

12 days ago

Google has launched Offerwall in Google Ad Manager to help publishers diversify revenue beyond traditional ads. It allows audiences to access content by watching ads, completing surveys, or making micro payments, with publishers able to add options like newsletter sign-ups. After testing with 1,000+ publishers, Offerwall is now available with AI-driven Optimize to boost engagement and revenue, aiding especially smaller publishers.

New Google Ad Manager API v202502 Released with Enhanced Error Types

4 months ago

Google Ad Manager

v202502 of the Google Ad Manager API is now available as a maintenance release that introduces new error types for entity limits. Users can refer to the release notes for a complete list of changes and can reach out on the Ad Manager API forum for any API-related questions.

Google Enhances IMA DAI SDK with Network Code Parameter Support

5 months ago

Programmatic Ads Google Ad Manager

The IMA DAI SDK now supports passing the network code parameter for full-service stream requests, specifically for LiveStreamRequest and VODStreamRequest classes. This change allows IMA DAI to respect Ad Manager settings. Providing the network code ensures that programmatic limited ads are applied correctly. The network code can be passed on platforms like HTML5, Android, iOS, tvOS, Chromecast, and Roku. For more details, refer to the Ad Manager documentation.

Google Ad Manager API v202411 Released

7 months ago

Google Ad Manager

Google Ad Manager API v202411 is now available as of November 21, 2024. This update introduces support for INVENTORY_FORMAT reporting dimensions and removes GOOGLE as a GrpProvider. The EndDateTime field in the PublisherQueryLanguageService Line_Item table has been renamed to ServingEndTime to differentiate it from the LineItem.endDateTime field. For more details, refer to the release notes or contact the Ad Manager API forum.

Marketing Workflow Templates

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Google Analytics Enhances Session Start Tracking for Ad Manager Users

10 months ago

Google Analytics Google Ad Manager

Google has enhanced session_start event processing in Google Analytics for properties linked to Google Ad Manager, especially when using send_page_view=false configuration. This update allows for more accurate user session measurement, benefiting developers needing precise tracking in custom implementations, single-page applications, or to avoid duplicate page views. Enhanced session tracking improves user behavior analysis, campaign performance assessment, and site optimization.

Google Ad Manager API v202408 Introduces New Features and Reporting Changes

10 months ago

Google Ad Manager

Google Ad Manager API v202408 is now available as of August 21, 2024. This release includes support for contextual targeting with ContentLabelTargeting and VerticalTargeting, and introduces AdsTxtService for MCM supply chain diagnostics. Additionally, the VIDEO_PLACEMENT_NAME dimension in reporting has been replaced by VIDEO_PLCMT_NAME to align with updated IAB definitions. For more details, refer to the release notes.

Google Ad Manager News

Google launches Offerwall in Ad Manager to boost publisher revenue options

New Google Ad Manager API v202502 Released with Enhanced Error Types

Google Enhances IMA DAI SDK with Network Code Parameter Support

Google Ad Manager API v202411 Released

Marketing Workflow Templates

Google Analytics Enhances Session Start Tracking for Ad Manager Users

Google Ad Manager API v202408 Introduces New Features and Reporting Changes

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