Google has introduced Offerwall, a new feature in Google Ad Manager aimed at helping publishers diversify their revenue streams beyond traditional ads. Offerwall allows publishers to provide audiences with multiple options to access content, such as watching short ads, completing surveys, or making micropayments. Publishers can also add custom options like newsletter sign-ups, giving users control over how they engage with content and helping maintain diverse content availability.
After testing with over 1,000 publishers, Offerwall is now generally available and includes new features like Optimize, which uses AI to decide the best times to display the Offerwall to maximize engagement and revenue. This tool is particularly useful for smaller publishers who may lack the resources to develop varied revenue streams.
