Google Ad Manager API v202408 Introduces New Features and Reporting Changes

Google has announced the release of version 202408 of the Ad Manager API, set to launch on August 21, 2024. This update brings several new features and reporting modifications to enhance advertisers' capabilities.

Key Updates

1. Contextual Targeting:

   • Adds support for ContentLabelTargeting and VerticalTargeting, allowing for more precise ad placement based on content context.

2. AdsTxtService:

   • Introduces a new service for reading MCM (Multiple Customer Management) supply chain diagnostics, improving transparency and management of ad inventory.

3. Reporting Dimension Change:

   • The VIDEO_PLACEMENT_NAME dimension has been replaced with VIDEO_PLCMT_NAME, aligning with updated IAB (Interactive Advertising Bureau) definitions.

Advertisers and developers are encouraged to review the full release notes for a comprehensive list of changes. For any questions or clarifications, the Ad Manager API team is available through the official API forum.

This update reflects Google's ongoing efforts to enhance targeting capabilities and align with industry standards in digital advertising.