Google Ads now supports A/B testing for images and videos within Demand Gen campaigns through a new Beta feature. This allows advertisers to compare and measure the performance of different visuals to gain insights on which creatives drive better engagement and conversions.
How It Works
- Create an A/B test with two experiment arms.
- Google duplicates your campaign, enabling you to add or remove images and videos in each arm for comparison.
- You can check if campaigns have opt-ins like video enhancements.
- Set the traffic split (commonly 50/50) and total budget.
- Define experiment dates.
Important Notes
- Changes made to the control arm campaign during the experiment sync to the treatment arm, but not the other way around.
- Avoid editing the treatment campaign after saving the experiment to maintain test integrity.
