Google has announced an improvement to the session_start event processing in Google Analytics, specifically benefiting users with properties linked to Google Ad Manager.
Key Update:
More comprehensive processing of the session_start event when using the send_page_view=false configuration. This change aims to provide more accurate measurement of user sessions.
Who Benefits:
- Google Analytics users who:
- Have their properties linked to Google Ad Manager
- Use the send_page_view=false configuration
Why send_page_view=false?
The send_page_view=false configuration is used when:
- Developers want more control over when and how page views are tracked
- Custom page view tracking is implemented
- Single-page applications (SPAs) require more precise tracking
- Avoiding duplicate page views in certain scenarios is necessary
This setting allows for more flexible and accurate tracking in complex web applications or when custom tracking logic is required.
Importance:
- Enhanced session tracking can lead to more precise analytics data, potentially improving:
- User behavior analysis
- Campaign performance assessment
- Overall site optimization strategies
This update reflects Google's efforts to improve analytics accuracy, especially for sites with complex tracking needs or those heavily reliant on ad management.
