Brais Calvo is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.
Top Analytics Creator
38 Swipes
Brais is an experienced data analyst specializing in technical analytics for major international brands. With a strong background in data science, he excels in transforming complex data into actionable insights. His expertise spans various industries, making him a versatile professional in the field. Brais is committed to leveraging data to drive strategic decisions and improve business outcomes.
12 days ago
Google Tag Manager now lets users choose which domains to monitor with the Container Diagnostics tool and ignore others. Domains inactive for over 60 days are automatically deleted. This update offers more control to reduce noise and false positives from the tool.
Trending ️🔥14 days ago
GA4 now supports importing cost data from more sources including Google Sheets, BigQuery, Snowflake, Amazon Redshift, Amazon S3, Google Cloud Storage, HTTPS, MySQL, and PostgreSQL in open beta. This allows users to compare performance across all ad initiatives in GA4 reports, enabling a more comprehensive ROAS analysis. The update adds flexibility, like automatic Facebook ad cost imports via BigQuery.
1 months ago
GA4 has introduced a conversion management section under Advertising > Tools, allowing users to manage Google Ads conversions directly from GA4. This section enables the curation of GA4 events, assignment of categories, and triggering of conversions for reporting, remarketing, and ad personalization. A new tab called conversion management appears in the advertising section, where users can create conversions from events and establish conversion categories.
Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.
2 months ago
The new budget section in GA4 allows users to create plans with various scenarios, set goals like revenue or spending, and analyze budget impacts on channels. It features a projection tool to assess progress towards objectives and a scenario planner for testing different budgets. The model relies on historical ROAS or CPA based on the chosen attribution model and utilizes up to two years of data to consider seasonality.
4 months ago
GA4 now warns about (not set) values, displaying an exclamation icon and a tooltip stating that changes may take 24 to 48 hours to reflect in reports. While intended to improve attribution data, this warning often creates confusion and false expectations. A frequent cause of (not set) is the tool itself, indicating that issues should be resolved before warnings are issued. This highlights ongoing problems with GA4 sessions, leaving users awaiting a real solution.
4 months ago
Google has updated Google Tag to use service workers for server-side Google Tag Manager data transmission, enhancing measurement performance and reliability. This change improves upon the navigator.sendBeacon() method by enabling offline data storage, deferred transmission, and better reliability during poor network conditions. Website owners may need to adjust their Content Security Policy to accommodate this functionality.
8 months ago
Google Analytics has fixed device reporting and campaign attribution issues, enhancing data accuracy and tracking. The Device model dimension error was corrected, now showing historical browser data as "not set" for data collected after October 2, 2024. Misattribution of Campaign Manager 360 and Display & Video 360 traffic as Google Ads traffic was resolved, ensuring proper attribution. These updates improve reporting accuracy.
Trending ️🔥8 months ago
Google has expanded Tag Manager with server-side tagging support for Android and iOS apps, enhancing data management for mobile app analytics and marketing. Key features include cross-platform support, integration with GA4 data flows, data staging, redaction, augmentation, and flexible distribution. Implementation requires Firebase SDK, a GTM account, and a configured server. Benefits include expanded ecosystem, multi-platform distribution, and more control.
9 months ago
Google Analytics 4 (GA4) updated its BigQuery export with new session traffic source data, enhancing data consistency. Updates include session_traffic_source_last_click data integration with SA360, CM360, and DV360, a new cross_channel_campaign record, and additional publisher data fields. This reduces discrepancies, enhances cross-platform insights, and provides more granular ad performance data.
