Brais Calvo

Top Creator

Brais Calvo is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator

Spain

35 Swipes

About

Brais is an experienced data analyst specializing in technical analytics for major international brands. With a strong background in data science, he excels in transforming complex data into actionable insights. His expertise spans various industries, making him a versatile professional in the field. Brais is committed to leveraging data to drive strategic decisions and improve business outcomes.

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New GA4 Budgeting Feature Introduces Scenario Planning and Projections

2 days ago

Google Analytics

The new budget section in GA4 allows users to create plans with various scenarios, set goals like revenue or spending, and analyze budget impacts on channels. It features a projection tool to assess progress towards objectives and a scenario planner for testing different budgets. The model relies on historical ROAS or CPA based on the chosen attribution model and utilizes up to two years of data to consider seasonality.

GA4 introduces warning for not set values but raises concerns over data accuracy

2 months ago

Google Analytics

GA4 now warns about (not set) values, displaying an exclamation icon and a tooltip stating that changes may take 24 to 48 hours to reflect in reports. While intended to improve attribution data, this warning often creates confusion and false expectations. A frequent cause of (not set) is the tool itself, indicating that issues should be resolved before warnings are issued. This highlights ongoing problems with GA4 sessions, leaving users awaiting a real solution.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Google Tag Now Uses Service Workers to Enhance GTM Server-Side Data Transmission

2 months ago

Google Tag Manager

Google has updated Google Tag to use service workers for server-side Google Tag Manager data transmission, enhancing measurement performance and reliability. This change improves upon the navigator.sendBeacon() method by enabling offline data storage, deferred transmission, and better reliability during poor network conditions. Website owners may need to adjust their Content Security Policy to accommodate this functionality.

Google Analytics Fixes Device Model and Campaign Attribution Issues for Better Accuracy

6 months ago

Google Analytics

Google Analytics has fixed device reporting and campaign attribution issues, enhancing data accuracy and tracking. The Device model dimension error was corrected, now showing historical browser data as "not set" for data collected after October 2, 2024. Misattribution of Campaign Manager 360 and Display & Video 360 traffic as Google Ads traffic was resolved, ensuring proper attribution. These updates improve reporting accuracy.

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Google Tag Manager Launches Server-Side Tagging Support for Mobile Apps

6 months ago

Tracking Google Tag Manager

Google has expanded Tag Manager with server-side tagging support for Android and iOS apps, enhancing data management for mobile app analytics and marketing. Key features include cross-platform support, integration with GA4 data flows, data staging, redaction, augmentation, and flexible distribution. Implementation requires Firebase SDK, a GTM account, and a configured server. Benefits include expanded ecosystem, multi-platform distribution, and more control.

Google Analytics 4 Enhances BigQuery Export with New Session Traffic Source Data

7 months ago

Google Analytics BigQuery

Google Analytics 4 (GA4) updated its BigQuery export with new session traffic source data, enhancing data consistency. Updates include session_traffic_source_last_click data integration with SA360, CM360, and DV360, a new cross_channel_campaign record, and additional publisher data fields. This reduces discrepancies, enhances cross-platform insights, and provides more granular ad performance data.

Google Analytics 4 Enhances Data Import Feature for Improved Efficiency

7 months ago

Google Analytics

Google Analytics 4 (GA4) has upgraded its data import feature, allowing simultaneous management of multiple data sources, eliminating the need to reload previous data. The update includes quota usage monitoring to prevent storage issues and is available in the GA4 demo property. Benefits include increased efficiency, reduced risk of data loss, better resource management, and improved data integration, enhancing digital marketing and analytics.

Google Analytics Enhances Measurement Protocol with Automatic Device Information

7 months ago

Google Analytics

Google Analytics 4 (GA4) updated its Measurement Protocol (MP) to include previously collected device information in events. As of September 9, GA4 uses client_id or app_instance_ID for matching and includes platform and device category dimensions like language, browser, and device brand in MP events. These values must be pre-collected and cannot be overwritten. This update improves data collection and consistency for developers using MP.

Google Tag Rolls Out 'Consent Mode Override' Feature

8 months ago

Tracking Consent Mode

Google has introduced a 'Set consent mode override' setting in Google tag, allowing users to override default consent configurations. This feature lets users set default consent status to 'denied' for specific regions, useful for integrating with consent mode platforms or handling code sequencing issues. Google advises caution, recommending default settings to respect user decisions and comply with data privacy regulations.

Brais Calvo

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