Brais Calvo

Top Creator

Brais Calvo is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator

Spain

32 Swipes

About

Brais is an experienced data analyst specializing in technical analytics for major international brands. With a strong background in data science, he excels in transforming complex data into actionable insights. His expertise spans various industries, making him a versatile professional in the field. Brais is committed to leveraging data to drive strategic decisions and improve business outcomes.

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Google Analytics Fixes Device Model and Campaign Attribution Issues for Better Accuracy

1 months ago

Google Analytics

Google Analytics has fixed device reporting and campaign attribution issues, enhancing data accuracy and tracking. The Device model dimension error was corrected, now showing historical browser data as "not set" for data collected after October 2, 2024. Misattribution of Campaign Manager 360 and Display & Video 360 traffic as Google Ads traffic was resolved, ensuring proper attribution. These updates improve reporting accuracy.

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Google Tag Manager Launches Server-Side Tagging Support for Mobile Apps

2 months ago

Tracking Google Tag Manager

Google has expanded Tag Manager with server-side tagging support for Android and iOS apps, enhancing data management for mobile app analytics and marketing. Key features include cross-platform support, integration with GA4 data flows, data staging, redaction, augmentation, and flexible distribution. Implementation requires Firebase SDK, a GTM account, and a configured server. Benefits include expanded ecosystem, multi-platform distribution, and more control.

Google Analytics 4 Enhances BigQuery Export with New Session Traffic Source Data

2 months ago

Google Analytics BigQuery

Google Analytics 4 (GA4) updated its BigQuery export with new session traffic source data, enhancing data consistency. Updates include session_traffic_source_last_click data integration with SA360, CM360, and DV360, a new cross_channel_campaign record, and additional publisher data fields. This reduces discrepancies, enhances cross-platform insights, and provides more granular ad performance data.

Top-Notch Google Ads Audit Tool

Featured

Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Google Analytics 4 Enhances Data Import Feature for Improved Efficiency

3 months ago

Google Analytics

Google Analytics 4 (GA4) has upgraded its data import feature, allowing simultaneous management of multiple data sources, eliminating the need to reload previous data. The update includes quota usage monitoring to prevent storage issues and is available in the GA4 demo property. Benefits include increased efficiency, reduced risk of data loss, better resource management, and improved data integration, enhancing digital marketing and analytics.

Google Analytics Enhances Measurement Protocol with Automatic Device Information

3 months ago

Google Analytics

Google Analytics 4 (GA4) updated its Measurement Protocol (MP) to include previously collected device information in events. As of September 9, GA4 uses client_id or app_instance_ID for matching and includes platform and device category dimensions like language, browser, and device brand in MP events. These values must be pre-collected and cannot be overwritten. This update improves data collection and consistency for developers using MP.

Google Tag Rolls Out 'Consent Mode Override' Feature

3 months ago

Tracking Consent Mode

Google has introduced a 'Set consent mode override' setting in Google tag, allowing users to override default consent configurations. This feature lets users set default consent status to 'denied' for specific regions, useful for integrating with consent mode platforms or handling code sequencing issues. Google advises caution, recommending default settings to respect user decisions and comply with data privacy regulations.

Trending ️‍🔥

Google Analytics 4 Launches Industry Benchmarking Feature

3 months ago

Google Analytics

Google Analytics 4 (GA4) introduces a Benchmarking feature for businesses to compare their performance with industry peers. Users can enable it via Admin settings, though it may not be widely available yet. Data is encrypted for privacy, and only significant data is included. Benchmarks update every 24 hours, and users can customize peer groups. While useful, benchmarks should be used cautiously.

Google Analytics 4 Rolls Out Industry-Specific Audience Templates

4 months ago

Google Analytics

Google Analytics 4 (GA4) now offers industry-specific audience templates tailored to business categories like games, finance, and beauty & fitness. Users can change their industry category anytime to access different templates, enhancing audience segmentation strategies. Properties using recommended parameters and events can immediately use these templates, streamlining audience creation and improving data utilization with industry-specific insights.

GA4 Introduces Cross-channel Budgeting for Enhanced Ad Spend Optimization

4 months ago

Google Ads Google Analytics +1 more

Google Analytics 4 introduces cross-channel budgeting in closed alpha, allowing users to analyze historical data to optimize media budgets. It includes a Budgeting Overview and Projections Report, offering insights on budget allocation, spend projections, and performance tracking. Users can view linked product data, import costs, and set up manual integrations. Projections help track spending, key events, and revenue targets.

Brais Calvo

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