Brais Calvo

Top Creator

Brais Calvo is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator

Spain

40 Swipes

About

Brais is an experienced data analyst specializing in technical analytics for major international brands. With a strong background in data science, he excels in transforming complex data into actionable insights. His expertise spans various industries, making him a versatile professional in the field. Brais is committed to leveraging data to drive strategic decisions and improve business outcomes.

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GA4 adds item-level custom dimension import for enhanced ecommerce data

13 days ago

Google Analytics

GA4 now supports importing item-scoped custom dimensions via CSV or SFTP, allowing users to match data using these dimensions. This update enhances item data import by enabling the inclusion of custom dimensions without needing item IDs, useful for large product catalogs. It simplifies ecommerce tracking by letting users send just an Item ID or SKU, which links to imported item data for detailed reporting on user behavior, traffic, and revenue.

GA4 adds new lead acquisition and disqualification reports with fresh lead metrics

18 days ago

Google Analytics

Two new GA4 reports focus on lead generation: Lead acquisition and Lead disqualification and loss. They use recommended lead events and introduce new metrics: New leads (generate_lead event), Qualified leads (qualify_lead), and Converted leads (close_convert_lead). These metrics are not yet available in scans or the API.

Google Tag Manager adds control to manage monitored domains in Container Diagnostics tool

1 months ago

Google Tag Manager

Google Tag Manager now lets users choose which domains to monitor with the Container Diagnostics tool and ignore others. Domains inactive for over 60 days are automatically deleted. This update offers more control to reduce noise and false positives from the tool.

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GA4 expands cost data import to Google Sheets, BigQuery, Snowflake and more

1 months ago

Google Analytics

GA4 now supports importing cost data from more sources including Google Sheets, BigQuery, Snowflake, Amazon Redshift, Amazon S3, Google Cloud Storage, HTTPS, MySQL, and PostgreSQL in open beta. This allows users to compare performance across all ad initiatives in GA4 reports, enabling a more comprehensive ROAS analysis. The update adds flexibility, like automatic Facebook ad cost imports via BigQuery.

GA4 adds Conversion Management Section for easy Google Ads conversion management

2 months ago

Google Analytics

GA4 has introduced a conversion management section under Advertising > Tools, allowing users to manage Google Ads conversions directly from GA4. This section enables the curation of GA4 events, assignment of categories, and triggering of conversions for reporting, remarketing, and ad personalization. A new tab called conversion management appears in the advertising section, where users can create conversions from events and establish conversion categories.

New GA4 Budgeting Feature Introduces Scenario Planning and Projections

2 months ago

Google Analytics

The new budget section in GA4 allows users to create plans with various scenarios, set goals like revenue or spending, and analyze budget impacts on channels. It features a projection tool to assess progress towards objectives and a scenario planner for testing different budgets. The model relies on historical ROAS or CPA based on the chosen attribution model and utilizes up to two years of data to consider seasonality.

GA4 introduces warning for not set values but raises concerns over data accuracy

4 months ago

Google Analytics

GA4 now warns about (not set) values, displaying an exclamation icon and a tooltip stating that changes may take 24 to 48 hours to reflect in reports. While intended to improve attribution data, this warning often creates confusion and false expectations. A frequent cause of (not set) is the tool itself, indicating that issues should be resolved before warnings are issued. This highlights ongoing problems with GA4 sessions, leaving users awaiting a real solution.

Google Tag Now Uses Service Workers to Enhance GTM Server-Side Data Transmission

4 months ago

Google Tag Manager

Google has updated Google Tag to use service workers for server-side Google Tag Manager data transmission, enhancing measurement performance and reliability. This change improves upon the navigator.sendBeacon() method by enabling offline data storage, deferred transmission, and better reliability during poor network conditions. Website owners may need to adjust their Content Security Policy to accommodate this functionality.

Google Analytics Fixes Device Model and Campaign Attribution Issues for Better Accuracy

9 months ago

Google Analytics

Google Analytics has fixed device reporting and campaign attribution issues, enhancing data accuracy and tracking. The Device model dimension error was corrected, now showing historical browser data as "not set" for data collected after October 2, 2024. Misattribution of Campaign Manager 360 and Display & Video 360 traffic as Google Ads traffic was resolved, ensuring proper attribution. These updates improve reporting accuracy.

Brais Calvo

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