GA4 introduces several new beta features focused on enhancing advertising capabilities, particularly in budgeting, conversion management, and attribution reporting.
Users can now create projections and scenarios to optimize how budgets are distributed across channels and predict potential results, aiding in more strategic financial planning.
GA4 allows customization of conversion counting methods and attribution windows for each conversion event. This flexibility helps reduce discrepancies in conversion data and provides more accurate measurement.
New reports include metrics related to touchpoints, offering deeper insights into the role each channel plays in the conversion process. These reports help justify investments in campaigns that may not directly lead to conversions but contribute to the overall customer journey.
These improvements primarily target advertising optimization but also support integration with other marketing channels.
