Google Analytics has enhanced its data import feature by adding support for Meta Ads and TikTok Ads, enabling automatic import of cost, clicks, and impression data. This update increases the platform's usefulness, encouraging more frequent use. Additionally, new projections and scenario planning features are expected to assist with Ads budgeting.
- Users can import cost data from Meta Ads to fill metrics such as “Ads cost”, “Ads clicks”, and “Ads impressions” for paid Meta traffic.
- The data import will attempt to pull at least 24 months of historical Meta Ads data into the Analytics property.
- If there is existing Meta cost data that overlaps with the new import, those prior datasets should be deleted before proceeding to avoid duplication.
