Plausible Analytics is designed to be privacy-friendly by carrying out all site measurements anonymously. It does not use cookies or collect personal data, ensuring full compliance with GDPR, CCPA, and PECR. Additionally, all visitor data is processed exclusively on servers owned and operated by European companies, and it never leaves the EU.

Plausible Analytics uses a lightweight script that is 75 times smaller than Google Analytics. This reduction in script size helps in cutting down the page weight, which in turn speeds up the site loading time and reduces the carbon footprint. For instance, a site with 10,000 monthly visitors can save 4.5 kg of CO2 emissions per year by switching to Plausible.

Plausible Analytics allows you to segment your audience by any metric, analyze paid campaigns using UTM parameters, and track eCommerce revenue, outbound link clicks, file downloads, and 404 error pages. You can also create custom events with custom dimensions to track conversions and attribution, and use funnel analysis to increase conversions.

Yes, you can import your historical Google Analytics stats into Plausible Analytics. This feature ensures a smooth transition from Google Analytics, allowing you to retain your previous data while benefiting from Plausible's privacy-friendly and easy-to-use interface.

Plausible Analytics allows you to share your dashboard in multiple ways. You can make your stats public by generating a custom link, embed the dashboard into your website, or share stats privately with a secure link. Additionally, you can invite team members and assign user roles to collaborate on the analytics.

As an open-source analytics tool, Plausible's source code is available on GitHub for anyone to read, inspect, and review. This transparency ensures that users can verify the tool's privacy claims. Additionally, users have the option to self-host Plausible if they prefer to manage their own infrastructure.

Plausible Analytics is simple to set up and integrates seamlessly with popular tools such as WordPress, Ghost, Squarespace, Wix, and Weebly. It also supports single-page applications and hash-based routing. Moreover, Plausible offers an API to retrieve stats programmatically and integrate with other tools like Google Search Console.

Plausible Analytics offers weekly and/or monthly email and Slack reports to keep you informed about your traffic. You can also receive traffic spike notifications to ensure you don't miss significant events, such as being featured on Hacker News. Reports can be sent to multiple recipients for broader visibility.