Fullstory

Fullstory offers several key benefits for behavioral data analytics:

• Build AI ready models: Create predictive models and train AI with behavioral data synced to your warehouse.
• Analyze user data: Gain insights from analyzed user behavioral data and take action.
• Watch real-time replays: Improve user experiences by watching real-time replays of user interactions.
• Increase conversion rates: Use behavioral data to introduce user-specific discounts and identify signals of intent and frustration.
• Improve experiences & build customer loyalty: Enhance personalization with more context, making it helpful, timely, revenue-driving, and cost-efficient.
• Minimize costs associated with fraud: Detect and deter bad actors in real-time.

Fullstory helps in building AI ready models by allowing you to:

• Sync behavioral data to your warehouse.
• Use this data to build predictive models.
• Train AI systems with comprehensive behavioral insights.

This process ensures that your AI models are informed by detailed user behavior, leading to more accurate predictions and better decision-making.

Fullstory captures and analyzes various types of data, including:

• System Data: temp files, cache, disk image, plugin.
• Transactional Data: purchased, subscribed, withdrawal, deposit.
• Demographic Data: age, gender, education, race, religion, income.
• Behavioral Data: taps “cart”, taps “add”, error “page load”, click, page reload, closes app.

This comprehensive data collection helps in understanding user behavior and improving customer experiences.

Using Fullstory's behavioral data analytics can have several positive business impacts:

• Increase conversion rates: By introducing user-specific discounts and identifying signals of intent and frustration.
• Improve profitability: Through better-targeted marketing and personalized user experiences.
• Build customer loyalty: By improving user experiences and providing timely, relevant interactions.
• Minimize costs associated with fraud: By detecting and deterring bad actors in real-time.

Fullstory's 'Session Replay' feature improves user experiences by allowing you to:

• Watch real-time replays of user interactions.
• Identify pain points and areas of frustration.
• Make data-driven decisions to enhance the user journey.

This feature provides a clear view of how users interact with your product, enabling you to make informed improvements.

Fullstory offers several resources to help understand behavioral data:

• Blog: Articles on the essentials of behavioral data and its impact on customer experience.
• Field Guide: A workbook to help leaders address challenges faced by modern data teams.
• Data Quality Dimensions: Insights on how quality data transforms business strategy, focusing on accessibility, timeliness, relevance, and accuracy.

These resources provide valuable information to help you leverage behavioral data effectively.