Microsoft Clarity News & Updates for January 2025

Microsoft Clarity Introduces Inactive Pages Feature for Enhanced Website Insights

22 hours ago

Microsoft Clarity has launched Inactive Pages, a feature that identifies website pages with no visits in the past 12 months. This offers insights usually found in expensive SEO tools. It allows website owners to optimize content, improve SEO, enhance user experience, and reduce costs by removing outdated pages. To use it, create a Clarity project, access the Inactive Pages report, analyze the data, and decide on necessary actions.

Microsoft Clarity Launches Attention Maps for Enhanced User Engagement Insights

5 days ago

Microsoft Clarity

Microsoft Clarity introduces Attention Maps to enhance website performance by visualizing user engagement. This feature highlights areas where users spend time, using color gradients to indicate attention levels. Key metrics include average time spent, session length percentage, and heatmap visualization. Users can install the Clarity tracking code, access Attention Maps, and analyze data to optimize content placement.

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Microsoft Clarity Launches Full Integration with Google Ads

7 days ago

Google Ads Microsoft Clarity

Microsoft has launched its Google Ads integration for Microsoft Clarity after a private preview. This integration merges Google Ads performance metrics with Clarity's behavioral analytics, allowing marketers to gain deeper insights. Key features include session recordings, heatmaps, and tools to identify friction points. Users can analyze campaign-level data and track essential metrics. The integration requires linking a Google Ads account through the Clarity dashboard.

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Microsoft Clarity Introduces Cookie Consent Requirements for European Markets

1 months ago

Microsoft Clarity Consent Mode

Microsoft has introduced cookie consent requirements for Clarity users in the European Economic Area, United Kingdom, and Switzerland, effective by early 2025. Operators must implement the Clarity Consent API to manage user consent for session tracking, crucial for funnel tracking and session recordings. Without explicit consent, Clarity cannot place cookies, requiring changes to existing setups to comply with data protection regulations.

Microsoft Clarity Announces Integration with Google Ads

1 months ago

Google Ads Microsoft Clarity

Microsoft Clarity announced a Google Ads integration, marking its first venture into advertising analytics. A new dashboard will display key campaign metrics and allow seamless switching between Clarity and Advertising views. Enhanced analytics will track impressions, CTR, CPC, CVR, CPA, and Clarity session data. Advanced tools will enable sorting by intent and provide access to heatmaps and session recordings linked to Google Ads campaigns.

Clarity SDK 3.0 Released More Flexibility, Better Control for In-App Analytics

1 months ago

Microsoft Clarity

Clarity SDK 3.0 offers enhanced flexibility and control for Android, iOS, and React Native developers. Key features include Smart Events for automatic detection of user actions, Funnels for visualizing user journeys, Data Capture Rules for efficient data management, iOS 18 support for session recordings, custom screen names for personalized sessions, and on-demand session control with the StartNewSession API. These updates optimize analytics.

Microsoft Clarity Announces Enhanced Integration with Wix

1 months ago

Microsoft Clarity

Microsoft Clarity has launched an update to its Wix integration, embedding its analytics and user behavior tracking features within the Wix platform. It focuses on streamlining website analytics. Key features include automatic project creation and linking, detailed site performance metrics, session recordings, heatmaps, and AI insights. This integration allows website owners to optimize their sites efficiently.

Microsoft Clarity Enhances Integration with WordPress for Better User Insights

2 months ago

Microsoft Clarity

Microsoft Clarity has announced a major update to its integration with WordPress, bringing all of Clarity’s features directly into the platform. New features include automatic project creation and linking, a comprehensive Clarity Dashboard, session recordings, heatmaps, and Clarity Chat. This integration allows users to analyze and optimize user interactions without leaving WordPress, enhancing website performance and user experience.

Microsoft Clarity Enhances Screenshot Navigation with Streamlined Selector

2 months ago

Microsoft Clarity

Microsoft Clarity has upgraded its "Change Screenshot" feature to improve website snapshot navigation. The October update addresses user experience challenges with streamlined navigation, faster snapshot selection, improved visibility past cookie banners, and a more efficient browsing interface. It resolves issues like bulky navigation, time-consuming scrolls, and limited snapshot visibility. The improvements provide faster access to snapshots.

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