Microsoft Clarity News & Updates for December 2024

Microsoft Clarity Introduces Cookie Consent Requirements for European Markets

4 days ago

Microsoft has introduced cookie consent requirements for Clarity users in the European Economic Area, United Kingdom, and Switzerland, effective by early 2025. Operators must implement the Clarity Consent API to manage user consent for session tracking, crucial for funnel tracking and session recordings. Without explicit consent, Clarity cannot place cookies, requiring changes to existing setups to comply with data protection regulations.

Microsoft Clarity Announces Integration with Google Ads

4 days ago

Google Ads Microsoft Clarity

Microsoft Clarity announced a Google Ads integration, marking its first venture into advertising analytics. A new dashboard will display key campaign metrics and allow seamless switching between Clarity and Advertising views. Enhanced analytics will track impressions, CTR, CPC, CVR, CPA, and Clarity session data. Advanced tools will enable sorting by intent and provide access to heatmaps and session recordings linked to Google Ads campaigns.

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Clarity SDK 3.0 Released More Flexibility, Better Control for In-App Analytics

19 days ago

Microsoft Clarity

Clarity SDK 3.0 offers enhanced flexibility and control for Android, iOS, and React Native developers. Key features include Smart Events for automatic detection of user actions, Funnels for visualizing user journeys, Data Capture Rules for efficient data management, iOS 18 support for session recordings, custom screen names for personalized sessions, and on-demand session control with the StartNewSession API. These updates optimize analytics.

Microsoft Clarity Announces Enhanced Integration with Wix

20 days ago

Microsoft Clarity

Microsoft Clarity has launched an update to its Wix integration, embedding its analytics and user behavior tracking features within the Wix platform. It focuses on streamlining website analytics. Key features include automatic project creation and linking, detailed site performance metrics, session recordings, heatmaps, and AI insights. This integration allows website owners to optimize their sites efficiently.

Microsoft Clarity Enhances Integration with WordPress for Better User Insights

1 months ago

Microsoft Clarity

Microsoft Clarity has announced a major update to its integration with WordPress, bringing all of Clarity’s features directly into the platform. New features include automatic project creation and linking, a comprehensive Clarity Dashboard, session recordings, heatmaps, and Clarity Chat. This integration allows users to analyze and optimize user interactions without leaving WordPress, enhancing website performance and user experience.

Microsoft Clarity Enhances Screenshot Navigation with Streamlined Selector

1 months ago

Microsoft Clarity

Microsoft Clarity has upgraded its "Change Screenshot" feature to improve website snapshot navigation. The October update addresses user experience challenges with streamlined navigation, faster snapshot selection, improved visibility past cookie banners, and a more efficient browsing interface. It resolves issues like bulky navigation, time-consuming scrolls, and limited snapshot visibility. The improvements provide faster access to snapshots.

Microsoft Clarity's Full Feature Integration Now Available in Webflow

2 months ago

Microsoft Clarity

Microsoft Clarity has announced an enhanced integration with Webflow, embedding all Clarity features directly into Webflow. Users can now create and link projects, access a comprehensive dashboard, view session recordings, analyze heatmaps, and interact with Clarity via chat. This seamless integration eliminates the need to switch between platforms, streamlining the process of analyzing and optimizing user interactions on websites.

Microsoft Clarity Introduces AI-Powered Predictive Heatmaps

2 months ago

Microsoft Clarity

Microsoft has introduced Predictive Heatmaps in its Clarity web analytics tool, using AI and machine learning to forecast user interactions on websites. The tool predicts user clicks, scrolls, and time spent, leveraging historical data for future behavior insights. It helps in proactive design, conversion optimization, and informed redesigns. Users can access it through Clarity, upload a URL, and review the heatmap for high interaction areas.

Microsoft Clarity Launches Official YouTube Channel with Tutorial Videos

4 months ago

Microsoft Clarity

Microsoft Clarity has launched an official YouTube channel featuring a series of tutorial videos to help users understand and utilize its behavioral analytics tool. Topics include data privacy, setting up Clarity for websites and mobile apps, navigating the dashboard, using filters, heatmaps, session recordings, and more. Videos will be released throughout the year. Subscribe to stay updated.

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