Microsoft Clarity News & Updates for April 2025

Conversion Maps in Microsoft Clarity Now Available for More Online Stores

20 days ago

Conversion Maps in Microsoft Clarity is now available for most online stores, having previously been exclusive to Shopify since July 2023. After a temporary removal, it has returned for many online stores. The feature utilizes machine learning to link purchase events to user interactions, requiring a valid dataLayer or a standard e-commerce platform. Users can access it in the heatmaps under the Conversion tab.

Microsoft Clarity Adds New Google Ads Metrics for Enhanced Performance Insights

23 days ago

Google Ads Microsoft Clarity

Microsoft Clarity has enhanced its Google Ads integration with new metrics and tools for better campaign management. Key performance indicators now include clicks, conversions, cost, and conversion values, offering deeper insights into user behavior. A 'Manage columns' feature allows users to customize their dashboard views. This integration helps marketers connect user behavior with advertising results, accessible by linking their Google Ads account.

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Microsoft Clarity Launches Conversion Map Feature for Enhanced User Insights

1 months ago

Microsoft Clarity

Microsoft has launched a new Conversion Map feature in Microsoft Clarity, enhancing insights into user behavior and purchase patterns. Analysts can examine specific web page areas for their contribution to purchases and edit multiple sections simultaneously. The feature integrates with major analytics platforms like Google Ads and GA4, improving analytical capabilities. It also helps businesses identify website areas needing optimization to boost conversion rates.

Microsoft Clarity Enhances HubSpot Integration with Smart Events Tracking

2 months ago

HubSpot Microsoft Clarity

Microsoft Clarity has enhanced its Smart Events Integration with HubSpot, allowing businesses to track user behavior on their websites within the CRM. Smart Events captures key actions like purchases and form submissions. The integration provides real-time tracking for quick analysis. Users must add Clarity's tracking code and link it to HubSpot. Smart Events data is accessible in contact records and activity sections, offering streamlined analysis and actionable insights.

Microsoft Clarity Introduces Inactive Pages Feature for Enhanced Website Insights

2 months ago

Microsoft Clarity

Microsoft Clarity has launched Inactive Pages, a feature that identifies website pages with no visits in the past 12 months. This offers insights usually found in expensive SEO tools. It allows website owners to optimize content, improve SEO, enhance user experience, and reduce costs by removing outdated pages. To use it, create a Clarity project, access the Inactive Pages report, analyze the data, and decide on necessary actions.

Microsoft Clarity Launches Attention Maps for Enhanced User Engagement Insights

2 months ago

Microsoft Clarity

Microsoft Clarity introduces Attention Maps to enhance website performance by visualizing user engagement. This feature highlights areas where users spend time, using color gradients to indicate attention levels. Key metrics include average time spent, session length percentage, and heatmap visualization. Users can install the Clarity tracking code, access Attention Maps, and analyze data to optimize content placement.

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Microsoft Clarity Launches Full Integration with Google Ads

2 months ago

Google Ads Microsoft Clarity

Microsoft has launched its Google Ads integration for Microsoft Clarity after a private preview. This integration merges Google Ads performance metrics with Clarity's behavioral analytics, allowing marketers to gain deeper insights. Key features include session recordings, heatmaps, and tools to identify friction points. Users can analyze campaign-level data and track essential metrics. The integration requires linking a Google Ads account through the Clarity dashboard.

Microsoft Clarity Introduces Cookie Consent Requirements for European Markets

3 months ago

Microsoft Clarity Consent Mode

Microsoft has introduced cookie consent requirements for Clarity users in the European Economic Area, United Kingdom, and Switzerland, effective by early 2025. Operators must implement the Clarity Consent API to manage user consent for session tracking, crucial for funnel tracking and session recordings. Without explicit consent, Clarity cannot place cookies, requiring changes to existing setups to comply with data protection regulations.

Microsoft Clarity Announces Integration with Google Ads

3 months ago

Google Ads Microsoft Clarity

Microsoft Clarity announced a Google Ads integration, marking its first venture into advertising analytics. A new dashboard will display key campaign metrics and allow seamless switching between Clarity and Advertising views. Enhanced analytics will track impressions, CTR, CPC, CVR, CPA, and Clarity session data. Advanced tools will enable sorting by intent and provide access to heatmaps and session recordings linked to Google Ads campaigns.

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