Microsoft Clarity News & Updates for August 2025

Microsoft Clarity to Require User Consent for Cookies in EEA UK and Switzerland

18 hours ago

Microsoft Clarity will require explicit user consent for analytics and advertising cookies in the EEA, UK, and Switzerland starting October 31, 2025. Consentv2 offers more granular control and is recommended for migration, with consentv1 still working temporarily. Enforcement will roll out in phases, and explicit consent signals must be sent to avoid data collection issues. No immediate action is needed for current users sharing consent signals.

Microsoft Clarity Adds Support for Custom Trusted Types Policies Enhancing Security

14 days ago

Microsoft Clarity

Microsoft Clarity now supports custom Trusted Types policies, enhancing security by allowing developers to define their own policies to prevent XSS attacks. This update offers flexibility in handling content, improves compliance, and maintains functionality. Developers can create policies using trustedTypes.createPolicy() and update the Clarity tag with a trustedTypes parameter. Unsupported browsers fall back to default behavior.

Microsoft Clarity makes WordPress analytics easier with new plugin update

28 days ago

Microsoft Clarity

Microsoft Clarity is a free analytics tool for WordPress that offers heatmaps, session recordings, and engagement metrics to help site owners understand visitor behavior. The latest update simplifies setup with automatic project creation, direct setup redirection, built-in sign-in options, and an embedded dashboard within WordPress. Users can install the plugin, activate it, sign in, and start viewing insights immediately from their dashboard.

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Microsoft Clarity and UserFeedback Integration Unlocks Deeper User Behavior Insights

28 days ago

Microsoft Clarity

Microsoft Clarity and UserFeedback combine quantitative and qualitative data to improve website user experience. Clarity offers free behavior analytics like heatmaps and session recordings, while UserFeedback provides on-site surveys for direct user input. Together, they help identify and understand user frustrations, diagnose issues, and optimize sites effectively. Integration enables faster, smarter UX decisions for WordPress users.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Microsoft Clarity Shopify integration boosts ecommerce sales with deep insights

1 months ago

Microsoft Clarity

Microsoft Clarity integrates with Shopify to help ecommerce businesses optimize the customer journey by tracking user behavior with heatmaps, session recordings, and engagement insights. It monitors the entire funnel, including checkout, tracks key metrics like abandonment and product views, and helps identify friction points. Clarity also improves ad spend decisions by analyzing user behavior from paid ads. It is free and easy to install.

Microsoft Clarity expands copilot session summary to 250 recordings

1 months ago

Microsoft Clarity

Microsoft Clarity expanded its copilot session summary feature, allowing users to select up to 250 session recordings for AI-powered trend summaries, up from the previous limit of about 20. Users are hoping for a "select 250 sessions" button to make this easier.

Microsoft Clarity introduces Trends to track and visualize user data over time

1 months ago

Microsoft Clarity

Microsoft Clarity introduces Trends, a new feature with line graphs on dashboard cards to visualize data trends over time. This helps users spot changes, measure impacts, and make informed decisions by showing why data changes occur. It benefits marketers, product teams, UX designers, and stakeholders by providing clearer insights without extra setup. Users can access it directly on their dashboard to track metrics over the last 30 days.

Microsoft Clarity Live Extension Gets Major UI Upgrade for Easier Heatmaps and Recordings

2 months ago

Microsoft Clarity

Microsoft Clarity's Live Extension for Chrome and Edge has a new UI, letting users view heatmaps and session recordings directly on their site without logging into the dashboard. It includes combined click and scroll heatmaps, area heatmaps for selected sections, and session recordings showing user interactions. Users can filter recordings by area and access more data via the dashboard. The extension helps analyze engagement and test site elements easily.

Microsoft Clarity launches Flutter SDK for enhanced mobile app analytics and insights

2 months ago

Microsoft Clarity

Microsoft Clarity has launched the Clarity Flutter SDK, bringing behavioral analytics, session replays, and conversion insights to Flutter apps. Flutter's growing popularity makes this tool essential for understanding user behavior across iOS and Android. The SDK offers session replays, heatmaps, and efficient performance with minimal impact. It helps debug UX issues, optimize flows, and improve engagement, with positive feedback from early users.

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