Microsoft Clarity News & Updates for June 2025

Microsoft Clarity launches Flutter SDK for enhanced mobile app analytics and insights

1 days ago

Microsoft Clarity has launched the Clarity Flutter SDK, bringing behavioral analytics, session replays, and conversion insights to Flutter apps. Flutter's growing popularity makes this tool essential for understanding user behavior across iOS and Android. The SDK offers session replays, heatmaps, and efficient performance with minimal impact. It helps debug UX issues, optimize flows, and improve engagement, with positive feedback from early users.

Microsoft Clarity Launches MCP Server for AI-Based Natural Language Analytics

14 days ago

Microsoft Clarity

Microsoft Clarity's MCP Server allows AI tools like Claude to query web analytics using natural language, accessing metrics such as scroll depth and engagement time filtered by device, browser, or region. It simplifies data access for developers and marketers, supports easy installation with Node.js and API tokens, and plans to expand with higher API limits, predictive heatmaps, and deeper AI integration for better analytics and decision-making.

Microsoft Clarity Launches Ambassador Program

16 days ago

Microsoft Clarity

Microsoft Clarity launched an Ambassador Program to build a community of users focused on sharing insights and improving behavioral analytics. It targets professionals in digital analytics, UX, and optimization who can help others maximize Clarity's capabilities. Applications are open for those with relevant experience and enthusiasm, aiming to enhance platform adoption and user engagement.

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Microsoft Clarity Launches Bot Traffic Feature to Reveal Real User Behavior

1 months ago

Microsoft Clarity

Microsoft Clarity introduces a Bot Traffic feature to help users identify and quantify non-human traffic skewing website analytics. Bots can inflate sessions, distort user journeys, and cause misleading data, impacting decisions on product and marketing. The new dashboard card shows bot activity percentages and anomalies, enabling marketers, product teams, and developers to get cleaner data and better insights. Available now with no extra setup.

Microsoft Clarity Integrates with Microsoft Ads for Enhanced Performance Insights

1 months ago

Microsoft Ads Microsoft Clarity

Microsoft Ads is now integrated with Microsoft Clarity, enabling advertisers to connect ad performance with user behavior insights. This integration allows for understanding user actions post-click through session recordings and heatmaps. Advertisers can identify friction points, enhance landing page performance, and maximize return on ad spend. Key features include viewing session replays by campaign and tracking essential metrics for conversion rate optimization.

Microsoft Clarity Now Available as a Skill on LinkedIn

1 months ago

Microsoft Clarity

Microsoft Clarity users can now add it as a skill on LinkedIn, allowing them to showcase their expertise. This update is significant as LinkedIn, with over a billion users, provides a platform for professionals to highlight skills across various industries. Adding this skill emphasizes experience in behavioral analytics and UX optimization, boosting credibility for marketers, small business owners, and UX designers. Users can add it to their profiles and encourage endorsements.

Microsoft Clarity Updates Area Maps and Heatmaps Enhance User Experience

2 months ago

Microsoft Clarity

Microsoft Clarity has updated Area Maps, relocating them to the left panel within Click Maps for better organization. The color scheme has been refreshed, and percentage clicks are displayed more clearly. Heatmaps now show page titles for easier navigation, helping users identify recordings quickly. Session Recordings have improved watched status, with watched recordings appearing in darker gray. These updates enhance user experience based on feedback.

Conversion Maps in Microsoft Clarity Now Available for More Online Stores

3 months ago

Microsoft Clarity

Conversion Maps in Microsoft Clarity is now available for most online stores, having previously been exclusive to Shopify since July 2023. After a temporary removal, it has returned for many online stores. The feature utilizes machine learning to link purchase events to user interactions, requiring a valid dataLayer or a standard e-commerce platform. Users can access it in the heatmaps under the Conversion tab.

Microsoft Clarity Adds New Google Ads Metrics for Enhanced Performance Insights

3 months ago

Google Ads Microsoft Clarity

Microsoft Clarity has enhanced its Google Ads integration with new metrics and tools for better campaign management. Key performance indicators now include clicks, conversions, cost, and conversion values, offering deeper insights into user behavior. A 'Manage columns' feature allows users to customize their dashboard views. This integration helps marketers connect user behavior with advertising results, accessible by linking their Google Ads account.

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