Clarity has introduced a new feature called funnels to help users track the steps taken before reaching a goal or conversion.
What are Funnels?
Funnels are an ordered group of actions a user takes before converting or completing a goal. For example, a checkout funnel for an e-commerce site might include steps like adding items to the cart, beginning checkout, and making a purchase.
Why are Funnels Useful?
Funnels help visualize user progression through a specific flow and identify where users drop off. This information can be used to improve specific steps and increase conversion rates.
Creating a Funnel
Creating funnels in Clarity is straightforward:
- Go to the settings page.
- Add smart events or URL visits to a funnel.
- Enter a name and click save.
Using Funnels
Once created, funnels can be viewed in the dashboard, displaying three key metrics:
- Conversion rate: Percentage of users who complete the entire funnel.
- Sessions converted: Number of sessions that completed the entire funnel.
- Median time to convert: Median time taken to complete the funnel.
The dashboard shows the number of sessions that reached or did not reach each step. Heatmaps and session recordings can be viewed for detailed analysis. Funnel steps can also be used as filters to segment data better.
Funnel Steps
Funnel steps can be created and edited using:
- URLs
- Smart Events
- Custom events
Additional Features
- Drag and drop to create your first funnel in settings.
- Visualize conversions and drop-offs to understand which steps need improvement.
- View heatmaps and recordings to identify issues and potential improvements.
- Retroactive: This feature applies to past data.
- Not available for apps: This functionality is currently unavailable in Clarity for apps.
Updated Google Tag Manager Template
Clarity's custom GTM template has been updated to simplify the process.
This template helps send custom events and leverage the API's full potential. It also facilitates easy configuration of:
- Filters (Custom Tags)
- Custom Identifiers
- Cookie Consent
Clarity is free forever, with no limits on traffic, and is designed to grow with your business.
