Microsoft Clarity launches Flutter SDK for enhanced mobile app analytics and insights

June 18, 2025 at 2:09:36 AM

TL;DR Microsoft Clarity has launched the Clarity Flutter SDK, bringing behavioral analytics, session replays, and conversion insights to Flutter apps. Flutter's growing popularity makes this tool essential for understanding user behavior across iOS and Android. The SDK offers session replays, heatmaps, and efficient performance with minimal impact. It helps debug UX issues, optimize flows, and improve engagement, with positive feedback from early users.

Microsoft Clarity launches Flutter SDK for enhanced mobile app analytics and insights

Flutter has become a leading framework for building high-performance, cross-platform mobile apps from a single codebase. Recognizing the importance of understanding user behavior alongside app development, Microsoft Clarity has launched the Clarity Flutter SDK. This SDK integrates Clarity’s behavioral analytics, session replays, and conversion insights directly into Flutter apps.

Why Flutter? Why Now?

Flutter boasts over half a million apps and a rapidly expanding developer community, making it a preferred choice for product teams seeking fast scaling and consistent user experiences across iOS and Android. As user expectations rise, the need to analyze user behavior and identify drop-off points grows, which Clarity addresses effectively.

Features of Clarity Flutter SDK

The SDK provides full access to Clarity’s core capabilities, optimized specifically for Flutter environments:

  • Session Replays: Enables viewing of real user sessions, showing interactions screen by screen.
  • Heatmaps: Offers aggregate user insights across more than 25 dimensions, including country, OS, platform, device model, and user behavior.
  • Performance Efficiency: Utilizes Microsoft’s proprietary screen capture technology based on session reconstruction rather than video recording or image processing, minimizing performance impact on apps.

These features support debugging UX issues, analyzing onboarding flows, and optimizing checkout journeys, with plans to add more capabilities in the future.

Real Value and Results

Since the early access release, Flutter developers, product managers, UX designers, and app owners worldwide have leveraged the Clarity Flutter SDK to:

  • Detect silent bugs through session recordings and identify UX problems causing user drop-offs.
  • Enhance app flows and boost user engagement.

Feedback from users has been overwhelmingly positive, highlighting the SDK’s effectiveness in improving app performance and user understanding.

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